TCL Celebrates 25 Years of Excellence with Kathryn Bernardo’s Contract Renewal
Two strong forces unite. TCL Electronics, a
leading consumer electronics brand and the world's top two TV brand reaffirmed
its commitment to its partnership with Asia's superstar, Kathryn Bernardo,
through a recent contract renewal.
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Kathryn, grateful for TCL's trust, shares how the brand's innovative and accessible technology has positively impacted her lifestyle and the lives of Filipinos in their homes. |
“We're excited to celebrate Kathryn’s third
year with TCL and the continued strength of our partnership. Her authenticity
and ability to connect with our consumers have made a significant impact in our
campaigns, effectively communicating our "Inspire Greatness" message
over the past two years.”
says Joseph Cernitchez, TCL Philippines Brand Manager.
On
her part, Kathryn expresses her gratitude to the brand for their trust and
belief in her capacity to contribute to its growth and development.
“I'm
incredibly happy to have contributed to TCL's rise to the top. Knowing the
competitive landscape and having experienced TCL products firsthand, I can
attest to their exceptional quality and suitability for residential and
commercial use,” Kathryn enthuses.
Kathryn's
loyalty to the brand is evident in her personal use of TCL products. When asked
about her favorites, she quickly names..."I absolutely love using my TCL
QLED PRO TV. It allows me to easily stream my favorite shows and movies, making
it the perfect escape from my busy schedule. I can also enjoy family time and
organize movie nights, which I cherish. The picture quality is also top notch!
These products truly enhance my lifestyle—whether for work or
relaxation—allowing me to juggle my busy schedule with ease."
“I also love that TCL products are designed with the needs of Filipinos in mind. They bring high-quality entertainment and connectivity into our lives, making technology accessible for everyone. Whether it’s through the stunning visuals of a TCL TV that enhances movie nights or the smart devices that facilitate communication and productivity, TCL is constantly innovating to meet the demands of modern Filipino families. I believe that these products help bridge the gap between technology and daily living, allowing people to stay connected, entertained, and informed—all essential aspects of enjoying a quality lifestyle,” she adds.
TCL has announced that Kathryn will once
again headline upcoming marketing campaigns for its key product lines: TVs,
washing machines, air conditioners, and refrigerators.
Mr. Cernitchez shares that “2025 is an
exciting year for TCL, and we are very happy to continue our partnership with
Kathryn. As we all know, she’s truly a
perfect match for TCL. A perfect embodiment of what ‘Inspire Greatness’ is
about. Expect more breakthroughs and innovations that TCL will offer in the
next coming campaigns.”
Marking its 25th anniversary and the
renewal of its partnership, TCL looks to the future, reinforcing its commitment
to providing appliances designed with the user in mind, promoting a natural,
stylish, and eco-conscious environment. This vision of intelligent and
eco-friendly living is brought to life through TCL's innovative smart, and
sustainable home solutions.
Now in their third year of partnership, TCL
and Kathryn have built a strong and enduring bond. As TCL looks forward to more
groundbreaking innovations, Kathryn remains grateful for the brand's role in
her journey - both personally and professionally.
“I also love that TCL products are designed with the needs of Filipinos in mind. They bring high-quality entertainment and connectivity into our lives, making technology accessible for everyone. Whether it’s through the stunning visuals of a TCL TV that enhances movie nights or the smart devices that facilitate communication and productivity, TCL is constantly innovating to meet the demands of modern Filipino families. I believe that these products help bridge the gap between technology and daily living, allowing people to stay connected, entertained, and informed—all essential aspects of enjoying a quality lifestyle,” she adds.
"My journey with TCL has been truly remarkable and filled with unforgettable moments. One of the most memorable experiences has been seeing firsthand the innovative technology and quality that TCL brings to Filipino households. It’s rewarding to be part of a brand that is driven by a commitment to improving the lives of its customers through technology.
Celebrating TCL's 25th year in the Philippines adds even more significance to
this journey, as we reflect on our growth and successes together," as
Kathryn gives her the sweetest smile.
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