In honor of Labor Day, Grab Philippines has
cooled down thousands of street workers and other skilled professionals at its
Grab Palamig Spots.
In light of the cautionary heat indices
averaging 39°C to 40°C in Metro Manila, Davao, and Cebu, the Grab Palamig Spots
were strategically stationed in high-traffic and accessible locations across
these regions: Quezon City Memorial Circle, Agdao Public Market, and the SM
City Cebu Terminal. The spots served as cold and convenient rest stops for
street sweepers, traffic enforcers, delivery riders, and other workers who
spend their days under the heat of the sun.
Cooling down these street workers, the Grab
Palamig Spots maintained soothing temperatures as low as 16°C in its
mini-lounge areas. And in a world where 'cooling down' is typically associated
with the color blue, the leading superapp has reimagined it in a vibrant shade
of green – offering green summer coolers like flavorful avocado and buko pandan
ice creams, and crowd-favorite sodas and sweet tea drinks to its Palamig
guests.
 |
| Various refreshments were given away for free to the Grab Palamig Spots guests |
Grab worked with the local government units of
Quezon City, Davao City, and Cebu City in inviting the hard-working street
workers to visit and take a refreshing break at the Grab Palamig Spots. To
encourage its own delivery-partners to recharge at the spots, the leading
superapp also activated special push notifications and GrabMap Pins guiding
them to the exact location of the cold rest stops.
 |
Grab sent out push notification to nearby delivery-partners to invite them to drop by Grab Palamig Spots
|
The Grab Palamig Spots, an initiative under
Grab’s No Sweat Summer campaign, is a manifestation of the superapp’s
commitment to enabling all Filipinos to go through the hot season conveniently
and hassle-free – with much-needed breaks and moments of respite in between.
Showing
Up for the Community
Understanding the impact of the intense summer
heat on workers who make their living on the road, Grab’s very own
delivery-partners volunteered to help in the distribution of the coolers to the
guests at the Grab Palamig Spots. The Grab Ugnayan Advocates – a network of
delivery-riders focused on community outreach, scoured the areas where the Grab
Palamig Spots are to invite and assist street workers as they cooled down with
Grab.
 |
| Grab delivery-partners enjoy some refreshments as they lounge at the Grab Palamig Spots |
Big Daddy, an Ugnayan Advocate, shared how he
empathizes with the country’s street workers. “Ang laking epekto sa amin ng
init, lalo na madalas kaming nakababad sa init ng araw. Kaya saludo ako sa mga
kapwa ko rider at mga kagaya naming mga naghahanapbuhay sa kalsada. Noong
narinig ko na may ganito tayong espesyal na kaganapan para sa amin at sa iba
pang manggaawa sa daan, agad-agad naming napagdesisyonan na tumulong kahit sa
papaano mang paraan,” Big Daddy shares.
 |
| The Grab Ugnayan Advocates are volunteer delivery riders focused on conducting community outreach activities |
Prior to volunteering at the Grab Palamig
Spots, the Ugnayan Advocates have been going around in select pit stops that
are famous among delivery riders to give away free refreshments to their
colleagues – regardless of platform affiliation.
Post a Comment