#LiveLikeAPanda: foodpanda Announces Multi Year partnership with NBA in the Philippines
NBA and foodpanda fans in the Philippines will surely find delight in enjoying their favorite meals while catching the latest game of basketball as the brands announce multi-year partnership in the country.
Over the weekend at SM Mall of Asia, foodpanda was named as the league’s first-ever official food delivery partner in the Philippines providing more excitement to all NBA fans in the country.
“Filipinos
are known for their immense passion for basketball, and in the same way that
the NBA is among the most popular sports leagues in the country, we’re
committed to shaping foodpanda as the preferred choice of local consumers for
online food delivery. We’re incredibly thrilled to
launch this collaboration together with the NBA and offer engaging campaigns
and activities to food lovers and sports fans alike,” said Guilherme Porto,
foodpanda Philippines Director for Growth.
“We’re excited to
welcome foodpanda to the NBA family and to deepen our engagement with our
passionate Filipino fans by leveraging foodpanda’s avid subscriber base. We look forward to
working together to offer new and creative experiences that will bring fans and
players in the Philippines closer to the game,” said Mae
Dichupa, Senior Director, Global Marketing Partnerships, NBA Philippines.
As part of the partnership, foodpanda will serve as an official partner of NBA 3X Philippines presented by Mountain Dew, a 3-on-3 basketball tournament featuring men’s and women’s teams and NBA entertainment that will take place in Metro Manila next month. This season, foodpanda will have a presence in select NBA broadcasts across TV5 and One Sports through virtual signage on the court and launch promotions that will provide foodpanda users in the Philippines a chance to win exciting NBA prizes.
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(L-R) Amer Bakshi, Head of
Strategic Partnerships, foodpanda Philippines, Hubert Lim, Director, Global
Marketing Partnerships, NBA Asia, foodpanda mascot, Pau-Pau, Mae Dichupa,
Senior Director, Global Marketing Partnerships, NBA Philippines, Lorelei
Olalia, Head of Integrated Marketing Communications, foodpanda Philippines |
The launch last Saturday was attended by influencers, media and partners of foodpanda, who got entertained by the amazing performance of UE Pep Squad, and got a chance to play with Philippine basketball players Marc Barroca, Brix Ramos, and Isaac Go.
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| UE Pep Squad |
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| Marc Barroca |
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| Brix Ramos |
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| Isaac Go |
Today, foodpanda is hosting a live public viewing of
the 72nd NBA All-Star Game at Tipsy Pig, in Timog Avenue, Quezon City.
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