Filipino hip-hop group 8 Ballin’ signs with Def Jam Philippines
Hip-hop collective 8 Ballin’ has
signed an exclusive contract with Def Jam Philippines as part of the label’s
roster of esteemed music acts.
The promising newcomer was discovered by A&R Senior Manager of
Def Jam Philippines Allan Mitchell “Daddy A” Silonga in 2020 when he was
scouting for new music discoveries that have the potential to make it big. After
several discussions with the group and their manager Schumi, 8 Ballin’ has
finally agreed to join the international music label’s artist lineup.
“As a very young collective, we
realized that we needed a lot of guidance in the industry and when we met the
UMG/Def Jam team, not only are they the global number 1 label, but they have an
amazing team with people we can trust. This is definitely life changing
and we can’t wait to further propel our career.” founding member PRAY shares in a statement.
Aside from upcoming singles and possibly, an album or EP in the
pipeline, 8 Ballin’ is slated to re-release their 8-song catalog with the help
of Def Jam Philippines. They’re also planning to drop their highly anticipated
single “Alon,” which the group describes as a “mid tempo song that deals with
facing adversities in life, and looking past the challenges with renewed
appreciation for true friends and family.”
Founded by rap artists PRAY and R!S in 2018, the Rizal-based group
is composed of eclectic and widely talent rappers, producers, and musicians
(Juan-E, cXy, Supboi K, Ya'akov, TEEN, Ego, and LvxIndomino), whose body of
work comes from a place of real-life experiences and inspiring encounters in
the city and beyond.
With the success of their viral single “KNOW ME,” 8 Ballin’ recently broke through the mainstream consciousness
with more than 17 million streams on YouTube and Spotify combined, making them
one of the Filipino artists to watch out for this 2021.
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