The Coca-Cola-PBA Youngstars!

Summer is ain't over yet! Because with Philippine Basketball Association (PBA) and Coca-Cola Philippines' partnership, one exciting activity is awaiting for those aspiring basketball lovers! And yes, you could be the next Coca-Cola-PBA Youngstar

Recognizing its power to shape up a healthier and exciting future for the Filipino youth, Coca-Cola recently instigated a partnership with the country’s premier sports organization, the Philippine Basketball Association, to bring to life Coca-Cola PBA Youngstars, an exciting new league that aims to promote the value of leading a healthy, active lifestyle. 

Powerade Team Governor Ronnie Asuncion
and PBA Commissioner Chito Salud

In a press conference that was held at the Smart-Araneta ColiseumPBA Commissioner Chito Salud and Powerade Team Governor Ronnie Asuncion signed a three-year MOA for the Coca-Cola-PBA Youngstars league. According to Commissioner Salud, the tournament, which will officially open on May 2, is open to young cagers aged 13 to 16 years old. Try outs are now currently scheduled with an estimated three localities in each region. An estimated 1,500 players this summer will pit against each other and end via a National Finals Game slated May 27, 2012.

Coca-cola's Ronnie Asuncion and Nikki Lee
with PBA Commissioner Chito Slud

While Asuncion shared his enthusiasm over the initiative telling that this is the brand's action in helping the Filipino youth to be more sociable and be mindful of the world outside because it undeniable that at this day and age, Pinoy youth spend most of their time in cyberspace more than the basketball court or any other arena that fosters real interaction and camaraderie.

The Coca-Cola PBA Youngstars will take the place of the Coca-Cola Hoopla and Batang PBA programs. This new grassroots program will be integrated to their initiatives. Players will be coming from all over the Philippines. And in the nationals, two teams will be coming from the NCR, and one from Luzon, Visayas and Mindanao.

This partnership with the PBA is one of the many ways Coca-Cola hopes to give back to the Filipinos who have welcomed the brand and the company into their hearts and their homes for the past 100 years. Together with the youth who will directly benefit from this project, the brand is fully committed in steering them into creating a better Philippines in the near future. 

Visit the Coca-Cola Facebook fan page ( and/or or follow @Coke_HappyPrez on Twitter for more information.

Happy summer, everyone!

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