UAAP & NCAA Fanatics, Attack!

The leader in wireless communication once again proved that “nobody, nobody, can beat them” (clap-clap, point, clap-clap, point)!

The program was hosted by 89.9 Magic's Boy's Nightout DJs, DJ Sam YG, DJ Rick Slick and DJ Tony Toni.

DJ Sam YG, DJ Rick Slick and DJ Tony Toni

Students of member schools of the University Athletics Association of the Philippines (UAAP) and the National Collegiate Athletics Association (NCAA) gathered in a festive inter-university blowout mounted this weekend by leading wireless Internet provider Smart Bro.

Worthy of a Guinness record title, the huge crowd turn-out in “B Free Day” reached peak excitement as 10,000 units of Smart Bro prepaid wireless modems or ‘dongles’ were given away for free to the students, a first in the marketing initiatives by a wireless broadband company in the country.

This is in line with Smart Bro’s partnership with the two premier collegiate sports leagues, which produced limited editions of Smart Bro Plug Its, dongles designed with the sports team monickers of UAAP and NCAA member schools. These are Adamson University, Ateneo, La Salle, FEU, National University, UE, UST and UP for UAAP. The NCAA member schools are College of St. Benilde (CSB), Jose Rizal University, Letran, Mapua, San Beda, San Sebastian, Philippine Christian University (on leave), and University of Perpetual Help.

This first-of-its kind event was a fitting get-together for students as the collegiate sports season moved towards heated final playoffs that will decide the fate of their school teams.

Held at the Megatent in Ortigas Avenue, Pasig City, “B Free Day” thrilled the student crowd with back-to-back performances by popular rock bands Sandwich, Hale and Spongecola; raffle draws; and games and treats reminiscent of school fairs such as bail out jail booth, balloon darts, ball toss, back massages, burgers, beverages and other sponsors’ freebies—all beginning with the letter ‘b’.



It was indeed a fun-filled free day that all of the attendees experienced.

Now, I can’t wait to use my free Smart Broadband! Wee!

Thanks, SMART!

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