From 300,000 Fans in Stadiums to Millions Worldwide – Snow Man Drops Explosive New Single “カリスマックス - CHARISMAX”

 Charisma, redefined. Snow Man has named it: “カリスマックス - CHARISMAX ”.

The powerhouse nine-member group explodes onto screens with a track that fuses the infectious ParaPara sound of Japan’s 90s–2000s club era with slick rap flows, hard-hitting dance breaks, and a chorus built to stick. It’s bold, fast, and unapologetically Snow Man — charisma dialled all the way up.

The music video takes that energy to another level. From seniors cutting loose in a retirement home to 250 dancers storming Shibuya’s iconic Scramble Crossing in the group’s biggest music video spectacle yet, “CHARISMAX” is three minutes of pure transformation — ordinary lives turned extraordinary under Snow Man’s orbit.

Fresh off their first-ever international stage at Summer Sonic Bangkok last weekend, where Southeast Asian fans saw them live for the very first time, Snow Man are kicking off a new chapter that reaches far beyond Japan.

Next up: their first global pop-up experience, “Snow Man 1st POP-UP”, landing in Seoul (30 Aug–14 Sept) before expanding to Taipei, Bangkok, Osaka, and Tokyo.

With “CHARISMAX”, Snow Man are not just dropping a song — they’re igniting a movement. The invitation is simple: step in, turn it up, and feel it.

Charisma, amplified. With ‘CHARISMAX’, Snow Man proves they are not just seen or heard — it’s felt, lived, shared.