Taiwan Tourism Administration Joins Travel Madness Expo 2025

Taiwan recently announced a one-year extension of the visa-free entry policy for Filipino travelers to Taiwan (until July 31, 2026). In response, the Taiwan Tourism Administration, swiftly organized a Taiwan tourism delegation comprising 50 representatives from 25 organizations, including the Taichung City Government, travel agencies, hotels, and airlines. The delegation will travel to the Philippines from July 11 to 13 to participate in the Travel Madness Expo (TME) 2025.

According to the latest data from the Taiwan Tourism Administration, the visa-free policy has significantly boosted travel from the Philippines. In Q1 of 2025, arrivals from the Philippines reached 146,581—an impressive 29% increase compared to pre-pandemic levels, making the Philippines the fastest-growing source market globally and the largest source market in Southeast Asia.

 
At TME, the Taiwan Tourism Administration will set up a "Taiwan Pavilion" themed around its Tourism Brand 3.0 campaign, “Taiwan – Waves of Wonder.” The pavilion will use vivid colors and playful elements to showcase the charm of Taiwan across all four seasons. Highlighted within the pavilion are popular Instagram-worthy landmarks such as Taipei 101, Taichung’s Rainbow Village, the Taiwan International Balloon Festival in Taitung, and the Morning Hot Springs of Green Island—inviting Filipino visitors to take memorable photos while experiencing Taiwan's rich and diverse travel appeal.

 

To amplify the impact of this year’s promotion, the Taiwan Pavilion has invited top Filipino influencers, including Carl Chuidian (The Chui Show) and well-known travel vlogger Mommy Haidee. Both will share their firsthand travel experiences in Taiwan, along with must-try cuisine and attractions. Their appearances are expected to generate significant buzz and draw more Filipino travelers to choose Taiwan as their top travel destination.

Taiwan’s Fun to Art Dance Group performs at Travel Madness 2025

In recent years, travel from the Philippines to Taiwan has continued to surge. Taiwan’s close proximity, short flight time, diverse cuisine, and distinctive attractions—especially the high-speed rail system, which the Philippines lacks—are all key factors in attracting Filipino tourists. In 2024, Taiwan welcomed 467,000 Filipino visitors, the highest among all Southeast Asian countries. The growth momentum continues in 2025, with a 25.38% increase in arrivals during January to March compared to the same period in 2024. The Philippines now ranks as Taiwan’s top Southeast Asian source market and sixth globally, demonstrating remarkable performance.

To further strengthen Taiwan–Philippines tourism industry cooperation and attract more Filipino travelers, in addition to participating in the TME, the Taiwan tourism delegation will also host promotional events in Iloilo (the Philippines’ 4th largest city) and Cebu (the 2nd largest city) on July 15 and 16. These events will bring together over 100 key travel professionals, airline representatives, and mainstream media. They will showcase Taiwan’s newest attractions and tourism incentives, aiming to sustain and expand the strong growth in Filipino visitor arrivals and open up new opportunities for Taiwan’s tourism in the Southbound market.