All Systems Go for TOYCON Pop Life Celebration 2025

TOYCON PH is the biggest pop culture event in the Philippines, and this year, we’re embracing the theme of “Celebration” in partnership with MINDstyle’s POP LIFE Festival. As we celebrate our 22nd year, we’re bringing together the biggest brand names in toys—both new and old—and connecting them with our ever-expanding TOYCON community.

This year, TOYCON is growing even more as we welcome the trading card game (TCG), cosplay, and battle gaming communities into our fold. Our dealer floor is larger than ever, featuring over 400 plus exhibitors and vendors to cater to all your toy and collectible needs.

Be among the first to discover the Philippine launch of exciting new brands like MINDstyle’s Collectormates and ThrillJoy, and sponsor Infinite Brands launches Minix, CaDa, Rastar, and many more. We also are supported by established brands like Lego, Bandai, Banpresto, Tamashii Nations, Bandai Namco, Shokugan, Legendary Beast Studios, and more!

TOYCON is renowned for exclusive, limited-edition collectibles, and this year promises even more exciting reveals in the days ahead. Notable exclusives to watch out for are Quiccs, Thrilljoy, Collectormates and a VOLTES V Event Exclusive collectible.

The NBA brand will also be joining us, offering official apparel and merchandise, a first for TOYCON as we reach out to the sports collectors’ market and enthusiasts.

TOYCONCert returns this year, featuring dynamic musical performances from both international and local artists. This year’s lineup includes renowned acts such as Starmarie, Miura Ayme with Miko, Pastel Mix, Dela, Saya, Wanmini, Ziga, Shane Shen, Beverly and more.

Expect a greater focus on contests and competitions, including CosKon—TOYCON’s signature cosplay competition—and the debut of TOYCON’s International Art Toy Design Competition, where the winning design will be selected and produced by MINDstyle as a premium collectible!

TokuSpirits is pulling out all the stops with an exciting lineup of special guests set to join us at TOYCON.

Previously announced guests include:

Ryota Ozawa (Gokai Red) and Yui Koike (Gokai Pink) from Kaizoku Sentai Gokaiger.
Renowned Japanese seiyuus such as:

Miyuki Ueda, best known as the voice of Megumi Oka/Jamie Robinson in Voltes V, Chizuru Nanbara in Combattler V, Erika in Daimos, and many more.
Rica Matsumoto, the iconic voice of Ash/Satoshi in Pokémon, Ryo/Yami Bakura in Yu-Gi-Oh!, Gon Freecss in the Hunter x Hunter OVA, and more.

Special Announcement: We are thrilled to announce that Yuriko Yamaguchi, the Japanese seiyuu behind beloved characters such as Nico Robin in One Piece, Ritsuko Akagi in Neon Genesis Evangelion, and Nurse Joy in Pokémon, will also be joining TOYCON this year.

We are excited to announce a stellar lineup of Special Guest Cosplayers—both local and international—who will be joining this year’s event. Attendees will have the opportunity to meet and greet with renowned cosplayers, including Een, Liabear, Kitz Cua, and Pompomny; Tiny Asa from Vietnam; Chanel Yui from Singapore; and Eri and Riela from Indonesia. As part of our ongoing commitment to the art of cosplay, TOYCON is also introducing a dedicated cosplay area, providing a vibrant space for creativity and self-expression.

For the first time ever, TOYCON proudly presents the One Piece Tagalog Voice Actor cast of the complete Straw Hat Pirates for an exclusive meet and greet reunion. Fans will have the unique opportunity to interact with the talented voice actors who bring these beloved characters to life and gain insights into the local dubbing industry during a special panel session. This is a true celebration for One Piece fans and a rare glimpse into the world of voice acting in the Philippines.

Featured guests include:

Candice Arellano (Tagalog voice of Monkey D. Luy)
Vincent Gutierrez (Tagalog voice of Zoro and Franky)
Ray Miranda (Tagalog voice of Sanji Vinsmoke)
Je Utanes (Tagalog voice of Usopp)
Nica Rojo (Tagalog voice of Nami and Nico Robin)
Maynard Llames (Tagalog voice of Tony Tony Chopper and Jinbe) ○ Anthony Steven San Juan (Tagalog voice of Brook)

Artist Alley is bigger than ever, featuring over 100+ talented exhibitors. Attendees are invited to explore a diverse range of creative works, from local toy designers to independent artists, small press and creators’ unique products and original art. Support the vibrant local art and design community by visiting the Artist Alley and meeting the creators behind your favorite pieces. Don’t miss this opportunity to celebrate Filipino talent and creativity.

TOYCON CONTESTS - Long-running toy custom contests still are a highlight with big prizes in store for toy enthusiasts who join:

Action Figure Customization contest
Custom Mecha Figure Design
Doll Dress-up Customization contest
Art Toy Design Contest
TOY CLICK Toy Photography contest
COSCLICK Cosplay Photography contest

Trading card games and hobbies are more accessible than ever with the addition of TCG Alley. This dedicated area features over 60+ TCG vendors, offering a wide selection of cards, accessories, and collectibles for enthusiasts of all levels where you can BUY-SELL-TRADE. Additionally, TOYCON is partnering with Mana Underground to deliver top-tier TCG tournaments and hobby experiences. Attendees will have the chance to compete for exciting prizes and earn ultimate bragging rights in the TCG community.

Who will be this year’s Pinoy Pop Culture Icon Awardee? This is an annual recognition honoring individuals and groups who have made significant contributions to elevating and shaping the Filipino pop culture landscape. We will be announcing this at TOYCON POP LIFE Celebration 2025.

Pinoy Pop Culture Icon Awards line up
2017 - Mars Ravelo (Darna) / Alodia Gosiengfiao (Cosplay Queen)
2018 - Pol Medina (Pugad Baboy)
2019 - Berlin Manalaysay (Combatron)
2023- Michael V. (Actor comedy genius)
2024- Big Boy Cheng (hobbyist, collector and Secret Fresh founder)
2025 - ???

Go back in time and play your favorite classic desktop games such as Starcraft, Counterstrike 1.3 and DoTA 1. Republic of Gamers will be bringing us these classic games in a team tournament. One game will be featured each day in the duration of the event.

This year’s TOYCON is set to be our biggest and most exciting event yet! Celebrate with us and say TOYCON NA!