Crafted by innovation, perseverance and excellence, TCL Electronics has been a part of our lives, bringing innovation into Filipino homes for 25 years now. Named as the new Triple Global Top 1 TV Brand in Mini-LED, Google TV, and Ultra-Large Screen TVs (85 inches and above) by OMDIA 2024, TCL Philippines celebrated this incredible journey with the 2025 TCL Grand Launch at Okada Manila's Grand Ballroom carrying the theme, "Legendary Moment, Timeless Greatness."
For 25 years, TCL has been a key player in bringing
technological progress to Filipino homes, consistently delivering innovations
that transform everyday living. From how families enjoy their favorite
teleseryes with immersive visuals and crystal-clear sound, to simplifying
laundry days with energy-efficient washing machines, and cooling homes amidst
the tropical heat with smart air-conditioning systems, TCL’s solutions are
designed with real Filipino needs in mind. This legacy of pushing boundaries
and redefining home experiences has made more intuitive, efficient, and
powerful technologies accessible to a wider range of Filipino families.
Griffin Zhang, General Manager of Asia Pacific
Business Group, TCL Industries, opens the program with a compelling speech: “In
the past, TCL has achieved remarkable results in the Philippine market. Our TV
and AC sales both hold the number 1 market share in sales volume and have
become trusted brands among consumers. The Ref & WM category has also
maintained a rapid growth trend, with a constantly expanding market share.
These achievements are inseparable from the efforts and support of every
partner. Looking ahead, TCL will continue to uphold the principle of
‘Technology Creates A Better Life’, constantly innovate and improve product
quality and service levels. We hope to work collectively with all the partners
to explore the Philippine market and achieve mutual benefits and win-win
results.
Under the visionary leadership of Peter Chen,
CEO of TCL Philippines, the brand is poised to reach new heights as he
declared, "Being innovative has always been in TCL's DNA. We are not a
follower, but a trailblazer. For us, innovation is to go beyond our limits and
develop cutting-edge, sustainable technologies. For us, being fashionable is to
create a diverse sensory experience through the combination of technology and
art. Lastly, premium refers to our ongoing exploration of aesthetic philosophy.
We believe there's a power that keeps us going on the path to upgrading TCL's
brand value. Let's work together, progress together, and prosper
together."
The evening's centerpiece was a captivating
presentation of TCL's 2025 lineup, unveiling four game-changing innovations
poised to revolutionize modern living. These innovations, centered on cooler,
cleaner, smarter, and sharper technologies, promise to redefine the consumer
experience.
TCL Philippines took the stage to reveal its
latest technological breakthroughs. Charlie Huang, Deputy Product Director of
Brownline, TCL Philippines, unveiled the brand's most advanced X11K QD-MiniLED
TV set to be launched soon. Bert Cheung, Deputy Product Director of Air
Conditioner, TCL Philippines, introduced groundbreaking climate control
solutions through the innovative and award-winning TCL FreshIn 3.0 Air
Conditioners.
While Eric Li, Senior Product Manager of
Washing Machine and Refrigerator, TCL Philippines, explored the next generation
of washing machines through the TCL Super Drum Combo+ C682 Front Load Washer and
Dryer, emphasizing efficiency and smart technology, followed by a look at TCL's
game-changing newly-introduced
bottom mounted refrigerator AAT Inverter+ C436BMSB which is designed to elevate convenience and
efficiency in everyday living.
The
Pinnacle of Inspired Greatness
A significant moment of the evening
highlighted TCL's global partnership with the International Olympic Committee.
This collaboration, extending through 2032, underscores TCL's dedication to
innovation and excellence. Built on shared values of performance, passion, and
a vision for greatness, this partnership will elevate the Olympic and
Paralympic Games to new heights. TCL will enhance the Olympic Games by
delivering cutting-edge technology to the Olympic Village and improving the global
fan experience.
Shae Yu, Deputy Director of Marketing of TCL
Philippines, shared more about this extraordinary journey, “Being a global
technology leader, TCL believes in the power to ‘Inspire Greatness,’ a
sentiment echoed by the Olympic spirit. Through this partnership, TCL's
innovations will ignite inspiration in billions, delivering exceptional
experiences and contributing to a sustainable future. TCL is committed to
fulfilling its corporate social responsibility and fostering a better world.”
She continues, “Being a worldwide Olympic
partner is more than just a badge of honor—it’s a declaration. This partnership
allows us to bring the spirit of the Games directly into people’s lives. It’s
not just about gadgets—it’s about experiences. And of course, we’re doing all
this while keeping things sleek, smart, and sustainable. So, whether you’re an
athlete chasing gold or just chasing your toddler around the house—we’ve got
your back.”
With this, Yu welcomed onstage a special guest
of honor, none other than Filipino pole vaulter EJ Obiena. He is ranked as
world No. 4 in men's pole vault by the World Athletics Rankings. He currently
holds the Asian record with his clearance of 6.00 meters at the 2023 World
Athletics Championships, where he won the silver medal. EJ excitedly shared his
appreciation for being part of the momentous occasion and his excitement for
the partnership.
“I think the partnership is great – it's about
chasing greatness, constant improvement, and perfection. Just as TCL constantly
innovates to enhance our lives through their products, we athletes approach
training with the same mindset: What can I do today that will lead to better
performance?” EJ shared.
Legendary
Moments
An exclusive fireside chat captivated the
audience featuring the newest TCL's brand partners, TV personality and
comedienne Valeen Montenegro and actress Rhian Ramos.
Valeen shared, “It’s honestly been such an
exciting and inspiring journey. Becoming part of the TCL feels like joining a
brand that truly understands innovation and heart. For me, being a TCL Brand
Partner means getting to work with a team that loves what they do — and it
shows.”
Rhian, for her part, expressed her excitement
in being the newest addition to the growing TCL Brand Partners, “Joining the
TCL journey has been super exciting! It’s not just about being a part of a
brand; it’s about being part of something that really focuses on innovation and
bringing people the best experiences. For me, being a TCL Brand Partner means I
get to align myself with a brand that truly cares about quality and design,
while also making sure everyone can enjoy a cooler, smarter lifestyle. It’s all
about bringing tech into our everyday lives in a way that feels natural and
exciting.”
Both Valeen and Rhian are very much excited
and looking forward to experiencing the best technology that TCL products has
to offer.
For Valeen, she chooses the TCL QD MiniLED TV as her
all-time favorite. “It has truly changed the game at home. I just love how it
turned my space into our own full-on entertainment hub. Especially for someone
that loves staying home and just inviting friends over, the QLED picture is so
clear and vibrant—it never disappoints! I’m just so proud of how it made our
personal space so homey. Especially coming home after a long day's work.”
Rhian’s heart fell in love with the TCL
FreshIn 3.0 air conditioner. “I’m totally hooked on the FreshIN 3.0! What’s
really amazing about it is the voice command feature that works even without
Wi-Fi. You can literally just say, ‘Hey TCL, turn on the AC,’ and it’ll
instantly turn on. No need for an app or extra connections—just a simple voice
command, and it’s done! It’s also amazing how I can stay cool without worrying
about the energy bill skyrocketing. The fact that it delivers powerful
performance while being mindful of energy consumption makes it not just smart
but also sustainable. It’s a perfect example of how TCL is making tech smarter
and more intuitive for everyday life.”
Moving
Forward to More Greater Years
TCL's 25-year success story is a testament to
its strong leadership, which has driven growth and built key partnerships. To
commemorate this milestone, Cyd Montebon, TCL Philippines Deputy Director of
Sales, and Wesley Yang, Deputy Director of Retail, led the team in a
celebratory toast.
Montebon, brimming with excitement, exclaimed:
To our cherished partners, our forward-thinking visionaries, and to all who
have walked this incredible path with us—thank you. Thank you for your faith
and support and for being part of this historic occasion.”
“TCL is a promise to innovate, connect, and
redefine. And after tonight, it's evident that the best is yet to come,” Yang
stated as he raised his champagne glass.
As TCL commemorates its 25th anniversary, the
brand embarks on a new journey, transforming Filipino homes with its signature
blend of innovation and excellence. Rooted in a legacy of cutting-edge
technology, TCL continues to enhance everyday living, empowering Filipino
consumers with stylish, functional, and smart products. This milestone is a moment
to celebrate the past and embrace a future where TCL remains dedicated to
envisioning and shaping the homes of tomorrow for all Filipinos.
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