Department of Tourism (DOT) reaffirmed the Philippine government’s commitment to sustainable
development and inclusive economic growth through the promotion of farm tourism
at the 8th Philippine International Farm Tourism Conference (PIFTC), held
Tuesday (Feb. 25) at the KCC Mall in General Santos City, South Cotabato.
The three-day conference, organized by the International
School of Sustainable Tourism (ISST) in partnership with the DOT, brought
together local and international experts, policymakers, farmers, and tourism
stakeholders. The event aimed to highlight General Santos City’s potential as a
leading destination for sustainable and innovative farm tourism
practices. 
In her keynote address, Secretary Frasco underscored the
transformative potential of farm tourism in driving rural development, ensuring
food security, and preserving the Philippines’ rich cultural heritage.
“At the heart of
farm tourism lies a simple yet powerful idea: our farms are more than just
places of production. They are living landscapes of culture, history, and
sustainability—where traditions are passed down, innovation takes root, and
communities find new pathways to prosperity,” Secretary Frasco
said.
“Under the
leadership of President Ferdinand R. Marcos Jr., we recognize farm tourism’s
vital role in contributing to our nation’s prosperity. Guided by the National
Tourism Development Plan, the DOT is committed to strengthening this sector
through programs that empower local communities and promote sustainable
agricultural practices,” she added.
With the theme “Innovations
in Farm Tourism: Cultivating Growth and Sustainability,” the
conference spotlighted success stories from across the country, including
bio-diversified farming initiatives that have revitalized rural communities,
such as General Santos City's grapes farming as an emerging industry.
Secretary Frasco reaffirmed the DOT’s dedication to
positioning farm tourism as a vital pillar of the country’s tourism strategy.
She also emphasized the importance of collaboration among government agencies,
local government units, and private stakeholders to ensure the sector’s
sustainability and growth.
“By embracing our
agricultural heritage and unlocking new opportunities in farm tourism, we
cultivate a future where agriculture and tourism bring prosperity to our rural
communities—while preserving these vital livelihoods for generations to come,” she
remarked.
Passing the torch: General Santos City to Baguio City
One of the conference’s highlights was the turnover of
hosting duties from General Santos City to Baguio City for the next PIFTC
installment.
Secretary Frasco, alongside ISST Chairperson and former DOT
Secretary Mina Gabor and General Santos Councilor Virgie Tiongson Llido,
presided over the ceremonial handover of hosting duties, underscoring the
importance of continuity in the promotion of sustainable farm tourism across
the Philippines.
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