In
2024, our noses had a field day. The rise of Fragrance TikTok made people dive into niche
scents and rediscover old gems. More fashion brands and celebrities have launched extensions of
themselves, a.k.a. perfume lines. Gen Zs are “smellmaxxing,” or layering fragrances all in
effort to improve one’s personal scent.
Suffice
to say, there’s value in scent—after
all, it starts with how people present themselves everyday. From
attempting small talk in new places to keeping yourself feeling great despite a
bad day, you can’t underestimate how a good-quality whiff can make a
difference. Smelling good can have effects in the long run, too, like amping up
a sacred currency called self-confidence.
The
new year is here, and while an Instagram Reels-approved personal rebranding may
sound like a tall order, you can at least reward yourself with fine
fragrances—and you don’t need a bank-breaking perfume to pull it off.
Whether
you’re yearning for an uplifting atmosphere, a zesty vibe, or yummy moments,
you’re in for a treat. Don’t know where to start? Here’s a guide on the most
sought-after scents this 2025:
Let Mood-Boosting Accords Make
Your Day
You’ve
heard about oxytocin. There are many ways to produce these happy hormones—think
exercising, listening to your favorite playlist, or doing a random act of
kindness. If your love language is physical touch, it’s also likely you produce
oxytocin frequently.
But
did you know that certain scents can boost your mood as well? Mood-boosting scents are expected to make more hits
this year. Lavender, for one, is a popular go-to for
stress and anxiety relief, perfect for days when you want to wind down. It can
also improve sleep
quality, which
makes sense for the existence of it in essential oils. Mint also makes for a
great choice when you want that invigorating and refreshing feeling. After all, not all of us
aren’t exactly looking for a time for relaxation; oftentimes, feeling
energetic, inspired, and prepared are important in bracing for daily
activities.
Bathe in Zesty Notes

In
the mood for something citrusy with a twist? The scent of bergamot, which is a
captivating mix of fruity and spicy, has been receiving love from fragrance
enthusiasts. The bergamot orange, despite being a small and bitter fruit, has
become flexible in the scent department—take Le Labo’s Bergamote 22 and
MALIN+GOETZ Bergamot perfumes as examples. Nothing like a scent that motivates
you to get up in the morning, just because you’re feeling good.
Expect Scents that Smell So
Delicious, You’ll Want to Eat Them
Who
knew people would get so excited about smelling like food? Gourmand whiffs drove massive
attention in 2024, and it’s bound to get even bigger this year. Spate’s trend report reveals that the keyword
“foodie fragrances” received a 139.6% rise in searches year-on-year until
December 2023, while “gourmand fragrances” garnered a 77.5% increase.
Meanwhile, Business of Fashion notes the boom may be linked to
people’s nostalgia, especially for the ’90s and 2000s. It may also indicate
what today’s consumers crave in general. Whatever it is, there is an obvious
interplay between taste and scent. D.S. & Durga, which met a lot of hype in
2024, knows this game all too well—their roster includes the sweet and nutty
Pistachio and the toasted Deep Dark Vanilla.
Get Dreamy with Floral Fragrances

Fragrance
experts are gearing up for a comeback of floral scents, including more exploration
and experimentation. Come to think of it, nothing beats the classic—many grew
up playing around with scents that paint a fun, imaginative, and vibrant
garden, almost like a comfort zone smell. There’s a reason why the saying,
“Stop and smell the roses” exists. Examples of floral fragrances include Hermes
Equipage Geranium, Dior Homme Intense and Dior Sauvage Elixir.

Hop on the Trend This 2025
Found
a fragrance trend you resonate with? Good news is all four accords are present
in the AXE Fine Fragrance Collection. Each variant doesn’t just smell good, but
also is a catalyst for feeling good—thanks to its invigorating and refreshing
scents.
Designed
by legendary fragrance industry phenom Ann Gottlieb, who was also the nose
behind the world’s best perfumes from Calvin Klein, Christian Dior, Marc
Jacobs, Carolina Herrera, and Estee Lauder, AXE fragrances are curated for
every vibe. There’s Blue lavender which not only has lavender and mint
fragrance notes but also gelato and vanilla accords; Aqua Bergamot which has
notes of bergamot orange, a citrus fruit enticing both in taste and smell; and
Emerald Sage with Geranium notes, boasting a crisp, green scent.
This
2025, #RepTheScent with the AXE Fine Fragrance Collection, infused with essential oils and
with up to 72-hr odor busting protection of a deo, all crafted to answer the
hottest scent trends.
Ready to #RepTheScent? For more
information, head over to #AXEPH’s Instagram (@axe_philippines), Facebook
(@AXEPhilippines), and TikTok (@axe_ph). Call dibs on Blue Lavender, Emerald
Sage, or Aqua Bergamot—available at Watsons stores nationwide and online through
Shopee, Lazada, and TikTok Shop.
Love the brand? You can also visit
@AXE and @unileverpersonalcareph.
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