Make Your Moment: OPPO Announces Lamine Yamal as Global Brand Ambassador
OPPO today announced 17-year-old Spanish
football prodigy, Lamine Yamal, as its global brand ambassador. In his new
role, Yamal will play a pivotal part in OPPO’s “Make Your Moment” brand refresh
initiative, working with OPPO to inspire more young people worldwide to seize
the present, channel their passion into action, and create their own
extraordinary stories for the future.
“Lamine is not just a gifted footballer but an
inspirational young man with an incredible passion for the game,” said Billy
Zhang, President of Overseas Marketing, Sales and Services at OPPO. “Like
countless young people worldwide, Lamine refuses to be held back by anxiety or
uncertainty about the future. Instead, he focuses on his passions and
concentrates his energy on the present, finding fulfillment and strength
through his dedication.”
OPPO
Opens a New Chapter with Yamal
Since breaking onto the international stage in 2023, Yamal has not only captivated football fans worldwide with his stunning performances, but also earned admiration for his humility and maturity. Despite the packed schedule and immense pressures that come with being one of the world’s top footballers, Yamal has remained dedicated to his studies, and in response to the wave of fame and attention, he believes that “the best way to handle it all is to focus on the work at hand and stay present”.
To OPPO, Yamal represents more than just
talent; he embodies the pursuit of authenticity and individuality. Following
his recovery from a recent injury, he approached challenges with a fresh
perspective, prioritizing disciplined training and thorough preparation to make
his comeback in top form. This commitment to responsibility and mindfulness aligns
perfectly with OPPO’s “Make Your Moment” philosophy, making him the ideal
choice as the global brand ambassador.
Since 2015, OPPO has been expanding its brand
collaboration in the world of sports, including its partnership with the UEFA
Champions League. By combining its cutting-edge AI and imaging technology with
the passion and energy of sport, OPPO is creating unparalleled experiences for
fans worldwide. The partnership with Yamal not only brings together sports and
technology but also strengthens the connection between the brand and younger
generations to inspire young fans globally to make their moment.
Giving
Back Through Football
Every time Yamal scores a goal, he celebrates with his signature “304” hand gesture, paying tribute to the post code of his hometown, Rocafonda. The simple but meaningful gesture reflects Yamal’s deep connection to his roots and serves as a source of pride and inspiration for aspiring young footballers who share his love for the game.
As OPPO global brand ambassador, Yamal will
channel this same attitude into a series of football-related community
initiatives designed to spread the “Make Your Moment” spirit to even more
people. These efforts aim to support grassroots football development while
supporting facilities upgrades and
calling on young people to submit creative ideas for football charity projects,
empowering them to bring innovation and energy to football philanthropy.
Additionally, Yamal’s stunning images will be featured on OPPO’s AI Studio
platform, giving fans the unique opportunity to “become Yamal’s teammate” and
experience the passion and joy that football brings.
OPPO
Refreshes Brand Amid Continuing Global Success
The new “Make Your Moment” brand slogan comes as OPPO continues to expand its presence globally. Currently, the company operates in over 70 countries and regions, with more than 300,000 retail spaces worldwide. OPPO’s overseas shipments account for approximately 60% of its total volume. Helping to drive this success is the growing popularity of products such as the recently launched Find X8 series, which has garnered widespread acclaim globally thanks to its outstanding camera features, gaming performance, and battery life.
OPPO’s close involvement with football,
particularly its partnership with the UEFA Champions League, has enabled the
brand to break new ground. By bringing together its advanced technology with
the energy of football, OPPO has created new technology experiences to resonate
closely with global fans.
OPPO’s collaboration with Lamine Yamal extends
this close synergy between technology and the passion of sport. From the
football field to everyday life, OPPO continues to pay tribute to the power of
young people, empowering them with technology and passion to seize every moment
and shine in their unique way.
Since breaking onto the international stage in 2023, Yamal has not only captivated football fans worldwide with his stunning performances, but also earned admiration for his humility and maturity. Despite the packed schedule and immense pressures that come with being one of the world’s top footballers, Yamal has remained dedicated to his studies, and in response to the wave of fame and attention, he believes that “the best way to handle it all is to focus on the work at hand and stay present”.
Every time Yamal scores a goal, he celebrates with his signature “304” hand gesture, paying tribute to the post code of his hometown, Rocafonda. The simple but meaningful gesture reflects Yamal’s deep connection to his roots and serves as a source of pride and inspiration for aspiring young footballers who share his love for the game.
The new “Make Your Moment” brand slogan comes as OPPO continues to expand its presence globally. Currently, the company operates in over 70 countries and regions, with more than 300,000 retail spaces worldwide. OPPO’s overseas shipments account for approximately 60% of its total volume. Helping to drive this success is the growing popularity of products such as the recently launched Find X8 series, which has garnered widespread acclaim globally thanks to its outstanding camera features, gaming performance, and battery life.
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