At the 2024 Marketech APAC Marketing
Technology Awards held recently in Singapore, UnionBank’s groundbreaking
approach to fulfilling customer experiences through their digital
transformation has been recognized yet again. MARKETECH APAC a regional marketing-centric
media company that aims to create an ecosystem for all marketing industry
stakeholders in the Asia-Pacific region, awarded UnionBank
with “Marketing Team of the Year,” while its Chief Marketing & Experience
Officer, Albert C. Cuadrante, was named “Chief Marketing Officer of the Year”.
"Union Bank’s win at the Marketing
Technology Awards 2024 is a testament to their innovative approach to marketing
and their ability to compete with leading APAC organizations. By leveraging
marketing technology and data-driven insights, they've successfully
differentiated themselves and driven significant business growth,” said
MARKETECH APAC Founder & CEO, Joven Barceñas.
“This recognition underscores UnionBank’s dedication
to putting the customer front and center in all our initiatives. The marketing
team has constantly worked on deeply understanding our customers' needs,
frustrations, preferences, and behaviors, to transform their insights into
actionable strategies that resonate with those we serve.” Cuadrante said. “The
team works even harder to build campaigns to leverage on digital tools and
technology to deliver personalized, delightful experiences as we set a new
standard for how we engage and connect with our customers.”
Cuadrante’s recognition as “Chief Marketing
Officer of the Year” highlights his impact in aligning UnionBank’s services
with customer expectations. Cuadrante’s efforts have driven a 22% increase in
brand value over the past year by blending technology with customer insights,
resulting in a secure and accessible digital banking experience.
The “Marketing Team of the Year” and “CMO of
the Year” wins cap of an exceptional year for UnionBank as it started 2024 as
the first bank in decades to win a “Marketing Company of the Year” honor at the
42nd Agora awards. These
awards, are a testament to UnionBank’s dedication to creating transformative,
customer-focused banking experiences.
Union Bank of the Philippines is regulated by
the Bangko Sentral ng Pilipinas https://www.bsp.gov.ph. For more information on
UnionBank’s innovations and initiatives that meet the evolving needs of
everyday customers, visit the UnionBank website at www.unionbankph.com, or follow for updates on Facebook, X (formerly Twitter), Instagram,
or Youtube.
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