TikTok Philippines Honors Inspiring Filipino Businesses and Content Creators on #YearonTikTok2024

In celebration of its annual year-end report  report, TikTok Philippines launches its #YearOnTikTok2024 campaign honoring inspiring and impactful Filipino entrepreneurs and content creators in its platform who made this year truly remarkable.

Aside from the entertainment value that they offer and paved way to trending styles, songs, fashion and contents, #YearOnTikTok2024 also highlights record-breaking artists to reimagined recipes, best-sellers, and bustling businesses of all sizes.

Tiktok Philippines and Malaysia Communications Head Ms. Bea Bautista

"Throughout 2024, TikTok continued to redefine how we discover, create, and connect through the shared language of video. From small businesses launching global brands to creators and artists at the forefront of cultural movements, TikTok is a catalyst for economic growth, cultural trends, and social impact. We celebrate our global community who have inspired and entertained us this year, as we remain committed to nurturing a positive and inclusive environment where everyone can bring joy, have a unique voice, and a chance to shine," said James Stafford, Global Head of Content, TikTok.

Among the Filipino entrepreneurs and content creators that were recognized during the #YearOnTikTok2024 awarding ceremony were those who made economic and social impacts not only to its followers but also the communities where they belong.

The Bests of The Year

TikTok Shop has opened new opportunities for micro, small, and medium enterprises (MSMEs) to grow, bringing local brands and products to a wider audience and fueling economic impact across the Philippines.
 
This year, we’ve seen entrepreneurs reimagine e-commerce on TikTok Shop, seamlessly blending content, product discovery, and purchase into a truly unique discovery shopping experience. Across various industries, TikTok continues to empower entrepreneurs to achieve remarkable success. 

 
A prime example is Josefina's Homemade Food (@josefinaslaing), a carinderia in Bicol that transformed its local dishes into national sensations, bringing the unique flavors of the region to homes across the Philippines through TikTok Shop's live selling and storytelling tools.

Alta Philippines (@altaphilippines)

Similarly, Alta Philippines (@altaphilippines), a Marikina-based shoe brand, has shone a spotlight on Filipino craftsmanship, creating livelihood opportunities for veteran shoemakers and senior citizens by engaging audiences through daily live streams and creative content. These stories demonstrate how Filipino entrepreneurs are redefining success in the digital age.

From Moments to Movements
In 2024, TikTok cemented its role as the cultural epicenter of the Filipino internet, inspiring creativity and forging communities. Across the Philippines, creators have used TikTok to tell their unique stories and foster communities.

Icoy Rapadas (@icoylaa)

 
We are proud to celebrate Filipinos who have used TikTok to spark conversations about their passions. From the local twist on makeup trends led by Lenie Aycardo (@lenie_aycardo), such as the Asoka Makeup Challenge and the Piliin Mo Ang Pilipinas challenge, to emerging food creator Icoy Rapadas (@icoylaa), who offered a fresh take on Filipino cooking content, TikTok became a platform for Filipinos to redefine entertainment and lifestyle content.

Arshie Larga (@Arshielife)

 
Beyond fun and creativity, TikTok became a space for advocacy. Arshie Larga (@Arshielife) brought attention to medical issues, while Kuya Kim Atienza (@kuya_kimatienza) educated audiences on environmental sustainability with a relatable and impactful approach.

LoveYourself PH (@loveyourself_ph)

 

Meanwhile, organizations like LoveYourself PH (@loveyourself_ph) used TikTok to advocate for HIV testing services, and creators like Jax Reyes (@jaxreyes_) made financial literacy more accessible to everyday Filipinos. These stories reflect how TikTok has become a platform where Filipinos not only entertain but inspire change.

Jax Reyes (@jaxreyes_)

Music on TikTok: The soundtrack of 2024

TikTok continued to dominate the music landscape in 2024, revolutionizing how new artists emerge, how songs are promoted, and how fans connect with their favorite stars. TikTok has become the ultimate destination for music discovery, where our community of over a billion music fans discover, share and express themselves through music, creating cultural moments and propelling both new and established artists to success, both on and off the platform.

Top 10 Artists (Global)
 
TikTok's Global Top 10 Artists represent talent from seven different countries, showcasing the platform's reach and cultural diversity. This underscores TikTok’s unique role as a global hub for music discovery and a melting pot for creative expressions that transcend borders.
 
In the Philippines, TikTok has been instrumental in elevating Original Pilipino Music (OPM), providing emerging talents like Lola Amour (@lolaamourmusic), Denise Julia (@denisejuliuh), Toneejay (@heytoneejay), and Maki (@clfrnia_maki) with a platform to showcase their music to a global audience. Through TikTok’s dynamic and interactive features, these artists have built strong connections with fans, propelling their songs to new heights. As they continue to break barriers with their distinctive sounds, TikTok amplifies Filipino music and fosters connections that transcend geographic boundaries.
 
Empowering educational creators, communities, and institutions
2024 marked a transformative year for educational communities tapping into TikTok. Museums reached millions, science communicators found a platform to share complex topics, and teachers creatively connected with students across the globe—boosting both their impact and their income.
 
Educators reached new heights on TikTok, with teachers showcasing unique teachable moments in the classroom and sharing lessons directly with their audience. Communities such as #TeachersOfTikTok, which has inspired over 5.5M posts to date, foster collaboration and open up opportunities for continuous learning.

 
Celebrate Year on TikTok 2024
Join us in reliving the trends, moments, and creators that made 2024 unforgettable. Dive into the creativity and community that shaped this year on TikTok by watching the Year on TikTok Global Film.
 
Discover how TikTok continues to ignite inspiration and connect people around the world, and join us as we take this momentum into 2025 with even more impactful and joyful moments. Explore the creators, stories, and movements that made this year extraordinary by searching #YearOnTikTok. Don’t miss out—be part of the global conversation, and keep the creativity flowing!