Like a visually appealing artwork, art
enthusiasts and collectors marvel at the natural and man-made wonders of the
Philippines through the “Immersive Cube Experience”— an innovative attraction
that brought the country’s beauty to life in an art setting.
 |
Inside the Department of Tourism’s
Immersive Cube Experience, which shows the breathtaking views of rolling hills.
Photo by the Department of Tourism |
The photo and video booth enabled visitors
to witness the Philippines’s world-renowned tourist destinations through five
LED screens seamlessly arranged to create a 3D-like environment. The cube’s
interior featured three walls, a ceiling, and a floor— swathed in blue,
reminiscent of the Philippines’ crystal-clear waters. The vibrant Love the
Philippines campaign was prominently displayed setting the tone for the
celebration of the country’s natural and cultural riches.
Inside the cube, visitors were transported
to some of the country’s best tourist spots— from the breathtaking sardine run
to picturesque waterfalls, mountains, limestone formations, and pristine
beaches. The exhibit also showcased man-made attractions like historic
lighthouses, interspersed with flashes of the Love the Philippines slogan,
reinforcing the message of love and pride for our country.
 |
Wearing traditional Filipino hats and waving Philippine flags, visitors take a photo at the “Immersive Cube Experience” and take pride in the Philippines’ natural wonders. Photo by the Department of Tourism |
As part of the experience, guests gamely
interacted with the display by posing with Philippine flags and signages like
#LoveTravel and #LovethePhilippines, while donning traditional Filipino hats.
This lively and participatory involvement with the installation blended fun
with cultural appreciation.
The DOT described the exhibit as “a
three-dimensional installation designed to immerse visitors in the beauty of the
Philippines through seamless video mapping and programming.” This innovative
approach aimed to bring visitors closer to the award-winning destinations of
the Philippines by giving them a fully immersive and visually captivating
experience.
Leading the launch of the Immersive Cube Experience were DOT Undersecretary for
Administration and Finance Shereen Gail Yu-Pamintuan and Assistant Secretary
for Branding and Marketing Communications Gissela Marie Quisumbing who graced
the event to emphasize DOT’s commitment to promoting the country as a top
tourist destination. The launch also coincided with ManilArt’s gala night
further emphasizing the department’s support for cultural promotion.
 |
Participants including children enjoy their experience inside the Immersive Cube Experience, which features one of the Philippines' old lighthouses that served as a guide for ships in the olden times. Photo by the Department of Tourism |
Also in attendance were Department of
Education (DepEd) Secretary Sonny Angara, National Museum of the Philippines
Director General Jeremy Barns, National Artist Virgilio Almario, and foreign
dignitaries such as Israel Ambassador Ilan Fluss, Thailand Ambassador Tull
Traisorat, and Malaysia Ambassador Dato’ Abdul Malik Melvin Castelino Anthony.
The National Commission for Culture and the
Arts (NCCA) and the ManilArt Foundation opened this year’s edition of the
ManilArt as part of the annual tradition of celebrating Museums and Galleries
Month every October. With over 260 artists and 34 exhibitors displaying their
artworks, the art fair – which featured paintings and sculptures by renowned
and emerging Filipino artists using different mediums – ran from October 9 to
13, 2024.
The art fair “once again demonstrated its
importance as a platform for Philippine contemporary art,” according to the
NCCA. “An intersection of creativity, tradition, and innovation, ManilART 2024
promises to continue offering a vibrant showcase of the country's artistic,” it
added.
%20was%20among%20the%20visitors%20who%20enjoyed%20the%20%E2%80%9CImmersive%20Cube%20Experience%E2%80%9D%20at%20ManilArt%202024.%20Photo%20by%20the%20Department%20.jpg) |
DOT Assistant Secretary for Branding and Marketing Communications Gissela Marie Quisumbing (middle) was among the visitors who enjoyed the “Immersive Cube Experience” at ManilArt 2024. Photo by the Department of Tourism |
With the theme “Prisms & Mosaics,”
ManilArt 2024 “emphasized the richness and diversity of Filipino contemporary
art,” the NCCA also said. During the five-day art fair, ManilArt 2024 welcomed
over 5,000 attendees and participants “who enjoyed the immersive cube as well,”
according to the DOT.
By joining art fairs and other events, the
DOT aims to introduce the Philippines as a premier tourist destination that
hosts vibrant cultures and heritage, takes pride in its natural wonders, and
proudly displays the many faces of the Filipino identity.
%20DOT%20Assistant%20Secretary%20for%20Branding%20and%20Marketing%20Communications%20Gissela%20Marie%20Quisumbing,%20DOT%20Undersecretary%20for%20Administration%20and%20Finance%20Shereen%20Gail%20Yu-Pamintuan,%20Israel%20A.jpg) |
(From left to right, first row) DOT Assistant Secretary for Branding and Marketing Communications Gissela Marie Quisumbing, DOT Undersecretary for Administration and Finance Shereen Gail Yu-Pamintuan, Israel Ambassador to the Philippines Ilan Fluss, and Department of Education (DepEd) Secretary Sonny Angara cut the ribbon in the opening of ManilArt 2024, which also featured the DOT’s Immersive Cube Experience. Photo by the Department of Tourism |
“The Philippines is a powerhouse of mega
biodiversity, being only one of 18 mega biodiverse countries in the world, a
deep well of culture and history, a profound burst and taste of flavor and
gastronomy, a tapestry of indigenous peoples and creative communities by whose
work of their hands have safeguarded the dignity and integrity of the Filipino
identity,” declared DOT Secretary Christina Garcia-Frasco during the launch of
the “Love the Philippines” campaign in June 2023.
“These complexities and nuances of the
Philippines have yet to be fully articulated to the world for indeed, the story
of the Filipino has yet to be fully told, and we shall tell that story by
telling them the story of love,” she added.
%20was%20among%20the%20visitors%20who%20enjoyed%20the%20%E2%80%9CImmersive%20Cube%20Experience%E2%80%9D%20at%20ManilArt%202024.%20Photo%20by%20the%20Department%20.jpg)
%20DOT%20Assistant%20Secretary%20for%20Branding%20and%20Marketing%20Communications%20Gissela%20Marie%20Quisumbing,%20DOT%20Undersecretary%20for%20Administration%20and%20Finance%20Shereen%20Gail%20Yu-Pamintuan,%20Israel%20A.jpg)
.jpg)
Post a Comment