Mega Prime Foods Inc. (MPFI), through its
flagship brand Mega Sardines, honored the significant role of Filipino staple
sardines as an affordable and nutritious go-to for Filipino families by taking
a day of celebration and transforming it into a whole month of celebration this
November.
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Mega’s
Chief Growth and Development Officer Marvin Tiu Lim, Vice President for
Marketing Albet Buddahim, and Senior Brand Manager Mark Henry Camacho were
joined by brand ambassador Judy Ann Santos-Agoncillo, food content creator
Ninong Ry, YouTube personality Cong TV, DJ host Nicole Hyala. |
The events were held on November 3, in
Albay, covering the hardest-hit areas of Libon, Lapu-Lapu, and Taysan, where
MPFI also provided essential relief support to families affected by Typhoon
Kristine, further emphasizing its commitment to the community. Following Albay,
events continued in Tuguegarao, where MPFI delivered similar relief efforts to
support local families in need; November 15, at Mactan Shrine in Cebu; November
17, at Davao City Recreation Center in Davao; and November 24, at Market!
Market! in Metro Manila.
National Sardines Day Celebration in Metro Manila
On the official National Sardines Day, MPFI
held a grand celebration at the Market! Market! in Taguig, with a lineup of
executing activities inspired by the classic Filipino Fiesta – Perya! Inspired by the lively, colorful
tradition of town carnivals, the event created a festive “Peryahan sa Bayan” vibe that delighted attendees, much like a
traveling carnival that brings joy and entertainment from one town to another.
The fiesta-themed celebration featured fun
and interactive booths that engaged visitors of all ages. Attendees experience
games, win prizes, and discover new ways to enjoy Mega Sardines products
through a hands-on experience. The event also included a unique DIY bar, where
participants could mix and match various ready-to-eat ingredients with Mega
Sardines products to create their own flavorful combinations, showcasing the
versatility of this Filipino staple.
Esteemed guests from MPFI Marvin Tiu Lim, brand ambassador Judy Ann Santos-Agoncillo, popular food
content creator Ninong Ry, and
well-loved YouTube personality Cong TV
graced the event, joining the festivities and connecting with fans. Their
presence highlighted MPFI’s ongoing commitment to nourishing Filipino
households and strengthening community bonds.
Mega Sardines Through the Years
Founded in 1975 by William Tiu Lim with
Wilmar Fishing in Bicol, the company expanded to Zamboanga in 1990 as Mega
Fishing Corporation, supplying fresh fish to Manila-based canneries. In 2000,
Mega Sardines entered the canned sardines market with a commitment to
delivering the “freshest sardines in a can,” made possible by its innovative
12-hour catching-to-canning process.
Mega Sardines has grown into the country’s
number-one sardine brand, starting with simple offerings. Today, it boasts a
diverse product line, including Mega Sardines in Tomato Sauce, Spanish Style,
Natural Oil, Extra Hot and unique variants like Mega Corned Sardines and Mega
Fried Sardines in Tausi. Mega Sardines remains committed to bringing quality,
freshness, and variety to Filipino families.
“For
nearly five decades, Mega Prime Foods has been dedicated to delivering quality
and freshness in every can. National Sardines Month is our way of celebrating
not just the richness of Filipino cuisine but also the resilience and hard work
of our people who make this journey possible,” said
Marvin Tiu Lim of Mega Prime Foods, Inc. “As
we continue to grow, we remain committed to nourishing Filipino households and
supporting communities nationwide.”
The celebration continues on November 28 in
Tuguegarao. Celebrate National Sardines Month and experience Mega Prime Foods,
Inc.’s freshest and highest quality products in its official stores in Shopee , Lazada and Tiktok
Shop. For more information, please visit megaprimefoods.com.ph.
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