Breast cancer
continues to be a pressing health issue in the Philippines. According to the
Department of Health, 38,000 Filipinas lost their lives in the fight against
breast cancer between 2018 and 2021, a heartbreaking reminder of the impact
this disease has on countless women and their families.
This October, in honor
of Breast Cancer Awareness Month, Araneta City is taking a prominent stand in
raising awareness for this vital cause. With the theme "Bloom in
Pink," the City of Firsts is transforming into a symbol of hope, shining a
light on the strength of women battling breast cancer while providing unwavering
support to survivors.
“At the City of
Firsts, we believe in the power of community and awareness,” Marjorie Go, VP
for Marketing, said. “This Breast Cancer Awareness Month, we’re not only
raising awareness about breast cancer, but also fostering a sense of solidarity
and hope for those affected by this disease.”
“At the City of
Firsts, we believe in the power of community and awareness,” said Marjorie Go,
VP for Marketing of Araneta City.
Education talks and
survivor stories
The festivities kicked
off on October 1 at Gateway Mall with an launch event in collaboration with the
Kasuso Foundation, a volunteer organization dedicated to helping indigent
breast cancer patients through early detection and awareness. The event
featured free blood pressure and breast check-ups from Keralty Clinic and an
inspiring art exhibit by breast cancer patients and survivors.
Continuing the
momentum, Gateway Mall 2 will host a series of talks on October 7 aimed at
promoting breast cancer awareness. Survivors Lorna Fabian and Loida Almirol
will share their empowering stories in “Susuportahan Kita: Survivor
Stories,” while Dr. Karen Gemma See will present “What’s up Doc?”, a
discussion on breast health and the importance of early detection. Special
support messages from Binibining Pilipinas 2024 queens Myrna Esguerra and
Trisha Martinez will add an extra touch of inspiration. Fun and interactive
booths will also be available, where visitors can create their own bouquets at
the Bloom Bar and enjoy complimentary treats from the Ice Cream Bar.
Musical
celebrations and entrepreneurial ventures
On October 21, the
festivities continue at Farmers Plaza with the Pink Power Concert,
featuring performances by local artists and Kasuso Foundation talents, all
advocating for breast cancer awareness. Attendees can also indulge in some
well-deserved pampering with a free skin consultation courtesy of Vanity First.
At Ali Mall, October
28 will spotlight inspiring breast cancer survivors who have turned their
challenges into entrepreneurial success stories. The Kasuso Negosyo
event will showcase their businesses, offering a platform for these remarkable
women to share their products and stories of resilience. A special performance
by buskers will serenade the event, creating a heartwarming atmosphere of
support and celebration.
Citywide events and
exciting rewards
As part of its
commitment to raise awareness, Araneta City has turned its iconic landmarks
pink. On October 1, the Smart Araneta Coliseum was illuminated in pink, serving
as a vibrant symbol of unity in the fight against breast cancer.
In addition, Araneta
City is turning its pedestrian lanes along Gen. Malvar and Gen. Aguinaldo
streets into pink pathways for the Walk for Pink campaign. Visitors are
encouraged to walk these lanes, take photos, and post them on social media for
a chance to win exciting prizes. By using the hashtag #WalkForPink,
participants can enter a raffle for an overnight stay at either ibis Styles
Manila Araneta City or Novotel Manila Araneta City. The promotion runs until
October 6.
Lastly, Araneta City
shoppers who make a single-receipt purchase of ₱2,000 on October 18 can redeem
a special Pink Awareness Kit. The first 100 customers will receive a pink
umbrella, pink tote bag, and pink ribbon enamel pin as part of this exclusive
promotion.
“By lighting up our
spaces in pink and organizing these impactful events, we hope to drive people
into action and remind every woman of the importance of early detection.
Together, we can make a difference,” Go said.
To know more about the
latest promos, activities, and happenings at Araneta City, please visit www.aranetacity.com. You may also like and follow them on Facebook, Instagram, X (formerly
Twitter), and TikTok.
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