In the competitive
shapewear industry in the Philippines, SOLÁ has distinguished itself by
leveraging TikTok Shop's distinct features, enhancing the brand's reach and
appeal to consumers.
SOLÁ, an affordable
yet high-quality shapewear line, was launched in the spring of 2023 by Miss
International 2016 Kylie Versoza and her friends with the main goal of
encouraging the community to embrace the uniqueness of their bodies and feel
comfortable in their own skin.
As an ecommerce
startup, SOLÁ has adopted TikTok Shop to maintain a two-way communication with
its consumers, allowing them to connect with the brand's shapewear products.
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SOLÁ’s Growth and Engagement
SOLÁ through TikTok
Shop was able to achieve its main goal to directly connect with consumers. The
brand reached a vast audience of engaged and interested users which built trust
and created a sense of community.
“For TikTok Shop
specifically, we want to be on an e-commerce platform where we’re able to
communicate with our audience two ways. So not just selling them, but really
communicating and resonating with them through the content. Through
TikTok Shop, we got a lot of audiences interested with the brand”, Ally Gao,
General Manager of SOLÁ explained.
Gao added that
their unique livestreams allow them to come up with competitive pricing.
"We don’t have this every single day and it’s for a limited time only and
I think our audience knows that so they really tune in to livestreams to
communicate with our host and the brand and partake in lower pricing. We really
love seeing that because not only do they get a discount, they’re also able to
really engage with us,” she said.
Furthermore, SOLÁ
embraced content creation spearheaded by Kylie Versoza, boosting the brand's
visibility and consumer recognition. The company plans to include
collaborations with more content creators to expand SOLÁ's reach, showcasing
the platform's potential in fostering organic growth in a competitive shapewear
market.
Maximizing
the 6.6. Campaign
SOLÁ is geared up
to provide exclusive discounts to its customers in TikTok Shop's 6.6 campaign.
This initiative includes partnerships with L’Oreal Paris, offering
complimentary products during key livestream sessions.
Additionally, SOLÁ
plans to exclusively offer on TikTok Shop, a 12% discount on all products,
excluding select items such as the Milk Colorway and nipple cover, along with
collectible vouchers and free shipping options during the campaign period.
To know more about
SOLÁ and their TikTok Shop exclusive 6.6 sale offers, go to https://www.tiktok.com/@sola_body?lang=en
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