Leading
life insurer Pru Life UK solidifies its commitment to building resilient
communities through impactful social initiatives. Anchored on its advocacies
around financial education and inclusion, health and safety protection and
climate adaptation, the company intensified its efforts through two community
investment programs.
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Residents of Bantayan Island during one of
the development programs roll-out. |
Recently
recognized at the Asia-Pacific Stevie® Awards, Pru Life UK and Prudence
Foundation’s Project PADAYON Bantayan
Island and Cha-Ching Financial
Literacy for Youth program are a testament to the company’s strong focus on
sustainability.
The
programs underscore Pru Life UK’s commitment to building long-term resilience
for its customers and communities as part of its collective responsibility to
create a better future for Filipinos and future generations.
In
partnership with Prudence Foundation, the community investment arm in Asia and
Africa of Prudential plc, Pru Life UK’s parent company, and the Asia Society
for Social Improvement and Sustainable Transformation (ASSIST), Pru Life UK
identified health, employment, and disaster preparedness as fundamental pillars
for community well-being. This framework guided the creation of Project
PADAYON Bantayan Island, a series of community-based training and
development programs for Bantayan Island, Cebu residents. It is the latest in
Pru Life UK’s decade-long support for the island, beginning with the recovery
efforts in the aftermath of Typhoon Yolanda in 2013.
Central to
these sessions were discussions surrounding micro, small, and medium
enterprises (MSME) empowerment, family nutrition, women’s health, disaster risk
reduction and management, and climate resiliency, all in an effort to help
residents thrive in the “new normal”. The program has directly engaged 1,900
participants, fostering growth and development opportunities within the
community.
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A fun way of teaching money-management skills to children through Cha-Ching. |
Meanwhile,
championing Pru Life UK’s education pillar is the Cha-Ching Financial
Literacy for Youth program, a flagship initiative created and developed by Prudence
Foundation. The award-winning financial literacy program instills sound
financial habits and promotes financial responsibility in children by teaching
its four money management concepts: earn, save, spend, and donate.
In an event
in 2023 entitled “One Student to a Million: Cha-Ching Shaping a Financially
Literate Generation”, Prudence Foundation, in partnership with JA Philippines, set
an ambitious goal to reach 1,000,000 students and 28,000 teachers through the
Cha-Ching Program nationwide. This reinforces Pru Life UK's commitment to
becoming a trailblazer in financial literacy education for the youth.
At the
recent Asia-Pacific Stevie® Awards, Project PADAYON Bantayan Island was honored
with a Bronze award in the Corporate Social Responsibility category, while Cha-Ching
Financial Literacy for Youth Program was given a Silver award. The Asia-Pacific
Stevie® Awards stand as a beacon of recognition within the international
business community, encompassing organizations across 29 markets in the
Asia-Pacific region.
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