NutriAsia Launches in the Philippines Plant-Based Products by International Brand Green Rebel

NutriAsia, the country’s biggest manufacturer of condiments and sauces, is setting new milestone as it expand its product lineup and introduces a healthier way to enjoy our dishes. In partnership with Indonesia's leading plant-based food tech start-up, Green Rebel, Nutri-Asia officially launches its healthy array of plant-based shelf-stable and frozen products last March 20, 2024, at Apartment 1B, BGC.


Dubbed as “Dare to be Be Limeatless”, the event was a celebration of innovation, sustainability, and culinary excellence, highlighted the dynamic synergy between NutriAsia and Green Rebel and marked the food tech’s official entry into the Philippines’ food market. 


“This exciting venture with Green Rebel allows our business partners in the country to reach the growing community of Filipino consumers who are craving for healthier and more sustainable alternatives. With Green Rebel and NutriAsia, tuloy tuloy ang Masarap, Masayang at MasustansyaPinoy Life,” shared NutriAsia President and COO Angeline Flaminian.


The Green Rebel plant-based shelf-stable products launched includes Indonesian Rendang Curry, Blackpepper Steak Bites, Korean-style BBQ Slices and Thai Green Curry. These products will first be made available in select Robinsons, Landmark and The Marketplace branches. Meanwhile, frozen products – Steak, Beefless Bites, Crispy Fried Chick’n and Rybs will be available through NutriAsia Foodservice Accounts. 

Soon all these delicious plant-based offerings will be available across the country and through e-commerce platforms, Shopee and Lazada.  

NutriAsia President and COO Angeline Flaminian

Since 2020, Green Rebel has been winning over consumers with Asian-flavored whole-cut plant-based meat that are clean-labeled and made with natural ingredients. And, while living up to its commitment of making plant-based meats delicious, affordable, and accessible, the company has substantially minimized its impact on the environment. In the past 2 years, it has reduced more than 48,000 tons of greenhouse emission which is equivalent to removing 1,100 cars from roads for a whole year.  

Green Rebel Co-founder and COO Helga Angelina and Green Rebel Co-founder and R&D Director Max Mandias

Green Rebel Co-founder and R&D Director Max Mandias presenting how to prepare Green Rebel products

“Crafting delicious, sustainable food isn’t just our passion; it’s our commitment to redefining the future of dining. Every dish we create at Green Rebel is a testament to our belief that flavor, and sustainability go hand in hand, offering a tantalizing glimpse into a world where every meal nourishes both body and planet. 
We are indeed very happy and very excited about working with NutriAsia to bring our commitment and our belief to the Filipino consumer.” said Green Rebel Co-founder and COO Helga Angelina. 

Korean Barbecue Slices

Padang-Style Rendang Curry

The launch was attended by executives from both companies, influencers and media personalities, the launch saw Max Mandias, Green Rebel Co-founder and R&D Director, take the stage to demonstrate the versatility and flavors of Green Rebel’s plant-based meat products – showcasing the delicious possibilities of sustainable dining.  

Live cooking demo with Chef Nikko Roa, Executive Chef of Apartment 1B Resto, and his team showcasing how to elevate Green Rebel products

NutriAsia, having built an enduring legacy of innovation in the condiments category, welcomes the partnership with Green Rebel as part of its growth strategy.  

Triple Mushroom Melt Slider
(Green Rebel Products: Mushroom Patty, Truffle Mushrooms, and Truffle Mayo

Chicken Sate
(Green Rebel Products: Chick'n Chucks, Coconut Marination and Peanut Sauce)

Fried Chicken Teriyaki Sliders
(Green Rebel Products: Chick'n Karaage, Cheddar Cheeze and Teriyaki Sauce

“Our collaboration with Green Rebel Foods marks NutriAsia’s first venture outside the condiments category. This is a very important step for us. With this partnership, we are moving from the side of the plate to the center. We are confident, that just as our products have become staples of every Filipino home, our consumers would also welcome these delicious, healthier, and more sustainable meat alternatives. This synergy will add yet another flavor to the Masarap, Masaya Pinoy at-home dining experience,” said Mario B. Mendoza Jr., NutriAsia’s New Business Development Head. 

Steak a la Pobre
(Green Rebel Products: Beefless Steak, Steak Glaze and Garlic Sauce)

Puttanesca
(Green Rebel Products: Chick'n Chunks, Shirataki Noodles and Cream Cheese)

Green Rebel products come with strong nutrition profiles, high protein, and fiber content, with up to 50% less saturated fat, 30% less calories, and 0 cholesterol, compared to traditional meat products. They are 
are clean-labeled, made with natural and non-GMO ingredients, without additional MSG and preservatives. They are especially designed for consumers with a busy lifestyle as these products are ready-to-cook and take less than 10 minutes to prepare. They are even optimized for different Asian cooking methods – from high-moisture hotpot, steaming, stir-frying, wok-cooking, to grilling. And on top of all these features, they require 80% less energy and 67% less water, making them deliciously sustainable.  

Watch out for updates and be among the first to experience the delicious and environmentally conscious offerings from Green Rebel and NutriAsia. Stay updated through the Green Rebel website or their social media pages on Facebook and Instagram; or through NutriAsia’s Website, Facebook, and Instagram.



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