Kathryn Bernardo Finds her Perfect Match in TCL Philippines, Renews Contract as Brand Ambassador
TCL Electronics, a leading consumer electronics
brand and the world's top two TV brand, renews its enduring partnership between
one of the country’s most beloved celebrities and the most influential endorser
Kathryn Bernardo as their brand endorser.
“I just renewed my contract with TCL Electronics
so I am very excited with the partnership that we’ll be doing this year,”
Kathryn enthuses during the contract signing session held at her studio.
The partnership was sealed at Baked Studios last
February 6. Present in the contract signing were Loyal Cheng - TCL
PH Chief Executive Officer (CEO), Shae Xiaoling Yu - Marketing Head and Joseph
Cernitchez - Brand Manager.
This partnership is truly a match made for
Kathryn as she vividly remembers her childhood having their TCL TV and the
bonding moments with her family. Having grown up with the TCL brand. “I would
remember that big gray box, wala pang smart TV dati and ang ganda ng memories
ko with that TCL TV because every night after I finish my homework, we would go
to my parent’s room just to bond and watch our favorite shows and cartoons.”
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(L-R) TCL Marketing Head Shae Xiaoling Yu, TCL PH Chief Executive Officer Loyal Cheng, TCL Brand Endorser Kathryn Bernardo and TCL Brand Manager Joseph Cernitchez |
She continues, “I didn't expect that one day,
move forward to 2023 when I first became their brand endorser that’s why I'm so
grateful and it's also a humbling experience for me coz I grew up with TCL and
now, they’re offering other products pa like Air Conditioner, Washing Machine,
and Refrigerators. It's also more interesting because they have more offers on
TVs with a lot of models/options and so much more. So nakakatuwa na nag grow din yung brand kasabay ko.”
Aligning with TCL’s brand message of ‘Inspire
Greatness’, Kathryn’s journey on becoming the most-sought-after actress in the
Philippines has become an inspiration to a lot of people. She has become a
perfect embodiment of empowerment and ambition that continues to illuminate and
inspire more. Likewise, TCL continues to strive harder to develop and roll out
innovative products to uplift the Filipino lifestyle.
As for TCL, the executives have all praises for
the 27-year-old actress in helping the brand to set the trail as a leader in
the industry.
“We are very thrilled to have Kathryn once again
as our brand endorser. She embodies the company’s vision to provide products that inspire
and empower people to pursue greatness in their lives,” TCL Electronics
Philippines CEO Loyal Cheng says.
Kathryn will be headlining upcoming campaigns
for TCL products such as TVs, Washing Machines, Air Conditioners and
Refrigerators.
“We are planning for a lot of things for Kathryn
for this partnership and we are very happy to have her onboard once again. She’s a perfect match for TCL. She has become
an inspiration for a lot of people. Just
like TCL’s brand message, she also strives to ‘Inspire Greatness’ that is why a
lot of people also aspire to be successful like her,” says Shae Xiaoling Yu, TCL’s Marketing Head.
“I’m looking forward to a lot of exciting
launches for TCL products. I’m also
grateful that we have partnered once again. For someone who have grown up and
loved TCL ever since as a kid, it's such a happy feeling to be part of their
biggest campaigns this year,” Kathryn testifies.
TCL Electronics is also set to launch its newest
air conditioner model in a few weeks. Likewise, TCL has a growing list of innovative consumer electronic
products—from TVs and smart appliances such as Washing Machines, Air Conditioners,
Refrigerators, and Air Purifiers. The company strongly upholds its promise to
continue to Inspire Greatness for
more Filipinos.
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