The Acer Day #MakeYourGreenMark campaign
received a Red Dot award for Advertising and 11 other awards for the brand’s
initiatives in this year’s Brand and Communication Design ballot, marking the
largest number of winning entries for Acer in this competition.
The Acer Day #MakeYourGreenMark campaign’s
unique call to action helped amplify Acer’s sustainability message through a
combination of innovative promotions, CSR partnerships, and event
entertainment.
For the campaign, Acer rallied 18 global
ambassadors from seven Asia Pacific regions to champion the #MakeYourGreenMark
campaign, amplifying the brand’s message to millions across the globe. The
result was a groundbreaking campaign that changed the direction of global
sustainability efforts, confirming Acer’s commitment to a more sustainable
future.
Acer Philippines staged a “Green Mark”
concert featuring a line-up of famous Filipino artists, and fans earned tickets
through green initiatives like donations to The Green Earth Heritage Foundation
and plastic contributions to The Plastic Flamingo. This made the event a
milestone in environmental commitment.
The concert was attended by 15,000
on-ground and online fans and reached over 714 million people worldwide. More
importantly, the campaign raised funds amounting to over Php1 million that will
be used to plant 5,401 trees to help in forest rehabilitation efforts and a
donation of over 20 metric tons of plastic to be transformed into a range of
sustainable construction materials.
Acer's pioneering #Acer21DayChallenge
sparked a significant movement for the environment, amplified by Acer and
Predator ambassadors such as Sarah Geronimo, SB19, and Alodia Gosiengfiao. This
initiative reached an astounding 6.5 million users in the Philippines and was
further amplified through TikTok's viral influence, showcasing how creative
engagement can drive global efforts toward a more sustainable tomorrow.
Since 1993, the world-renowned Red Dot
Award: Brands & Communication Design competition has encouraged designers
and companies to take part by submitting their projects for the assessment of
its international jury. The contest celebrates the success of these creative
campaigns and their artists and has helped increase the visibility and
credibility of brands and projects within the international design community.
Visit Acer’s official social media pages
for more details - Facebook (@acerPH), Instagram (@acerph), Twitter
(@acerphils), or through the official website www.acer.com.
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