Wilkins Pure Honors Hardworking Pinoys Through a Mural

The Month of May maybe over, but for Wilkins Pure, recognizing the efforts of Filipino workers to give their all, whatever the profession, in order to provide for their loved ones to the best of their ability, is something that we should celebrate and honor every day.

Committed to being a reliable health partner to Filipinos and their families through the Wilkins Pure brand, Coca-Cola Philippines bears an effort to help give these new generation of Filipino workers the peace of mind to support their families by providing safe, quality water. 

“Staying healthy starts with proper hydration and we hope our artwork can inspire our Filipino workforce to always be at their best so they can continue showing up for the most important people in their lives,” said Cesar Gangoso, ASEAN and South Pacific East Region Frontline Marketing Director, Coca-Cola Philippines. 

Wilkins has put up an interactive mural in SM Megamall to pay tribute to the hardworking Filipinos and invite participants to leave special messages to recognize their family and friends who are breadwinners and show appreciation for all their hard work and personal efforts. 

Made in collaboration with local street art collective Gerilya, the piece features professionals from different industries such as police officers, teachers, entrepreneurs, and rider sharers, to name a few, who have seen their roles and responsibilities dramatically increase due to our new ways of living over the past couple of years. This is made to also serve as a reminder to our dear Filipino workers to take care of themselves, their families, and their country, with Wilkins Pure as their trusted partner in health, starting with proper hydration - Para sure, mag Wilkins Pure.

“Any artwork we do, we dedicate it to the people. This piece was refreshing because it gave us an opportunity to highlight the welfare of the New Generation Workforce. Using the cultural identity of Filipino traditions, we wanted to remind people to take care of their health. Di natin magagawa yung trabaho natin if hindi natin naalagaan ang sarili natin,” said Marianne Rios of Gerilya.”

The Wilkins ar installation is strategically situated in the area’s main bus terminal station where thousands of Filipinos flock daily to either start their workday or head home after the long grind.

“With every bottle of Wilkins Pure, you can trust that you are getting the water that is internationally certified safe and free from unseen contaminants. We take great pride in our efforts that adhere to our Global Purification Standards, allowing us to continue providing customers with drinking water that is always at its peak quality,” Gangoso added.

To be sure that the water you are drinking is clean and pure, order Wilkins Pure at www.cokebeverages.ph or call (02) 8813-2653 for deliveries within Metro Manila and 1800-1-888-2653 for other cities in the Philippines.

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