Samsung Electronics Co., Ltd. will mark
the beginning of a new chapter for home appliances today at Bespoke Life 2023,
the company’s third annual showcase of the latest updates to its Bespoke
lineup. Streaming at 10:00 EDT (16:00 CEST, 23:00 KST) on Samsung’s official
website, newsroom, and YouTube channel, the event will offer an opportunity to
discover how the company's expanded “Bespoke Life” vision is transforming
users’ lives through sustainability, connectivity, and design.
“Bespoke Life embodies Samsung’s
commitment to making our homes and future more sustainable by reimagining the
appliances we rely on every day,” said Jong-Hee (JH) Han, Vice Chairman, CEO
and Head of the DX (Device eXperience) Division at Samsung Electronics. “By
introducing new and creative ways for users to ‘Bespoke’ their life, our latest
products and solutions empower anyone to enjoy a more sustainable, connected,
and stylish lifestyle.”
Sustainable
Life – Technologies That Make a Positive Impact
Samsung’s Bespoke Life concept was born
out of the belief that home appliances are key to creating a more sustainable
tomorrow. Accordingly, this year’s Bespoke event will highlight Samsung’s
efforts to further reduce carbon emissions across the entire product lifecycle.
It will also announce the launch of the new Less Microfiber™ Filter: a simple
solution for minimizing microplastic emissions during laundry cycles.
From sourcing and production to
distribution, usage, and recycling, Samsung is redesigning each stage of the
product lifecycle to help reduce energy usage and carbon dioxide (CO2)
emissions. Examples of the company’s efforts to recycle more resources include
operating a closed-loop recycling
center, incorporating bioplastic material from waste oil into Bespoke
refrigerators’ storage baskets, and expanding its use of recycled fishing nets.
Once products have been manufactured, they are shipped to users in Samsung’s
eco-packaging, which began replacing plastic tape and coil with paper earlier
this year.
To encourage a more
sustainable living during the product use phase, Samsung continues to expand
services that make saving energy effortless. Which is why, this year, new
Bespoke appliances, including refrigerators, washers and dryers, and air
conditioners, will feature an upgraded version of SmartThings AI Energy Mode
that will soon be available.
In addition to promoting reductions in
carbon emissions and energy usage, Samsung continues to take an active role in
tackling microplastic pollution. After developing a laundry cycle that reduces
microfiber discharge by up to 54% Samsung and
Patagonia have teamed up once again to launch the Less Microfiber™ Filter. The
Less Microfiber™ Filter is capable of capturing up to 98% of microfibers shed during laundry cycles. When used to wash two kilograms of
laundry four times a week, the filter can help reduce up to 132 grams of
microplastic discharge per person per year — an amount equivalent to
approximately eight 500ml plastic bottles. The Less Microfiber™ Filter is now
available in Korea and the U.K., and will roll out to other countries in Q3 of
this year.
Connected
Life – Paving the Way for Hyper-Connected Homes
To “Bespoke” one’s life is to optimize
devices in ways that streamline and empower your routine. By strengthening
connectivity across the lineup and expanding AI to more product categories,
Samsung is paving the way for a new era of hyper-connected homes.
Combining Samsung’s latest SmartThings
enhancements and AI technology, Bespoke products offer a seamlessly automated
home experience — one in which devices learn users’ usage patterns and provide
personalized automation based on their smart home configuration and lifestyle.
To make it easy for consumers to enjoy those experiences, Samsung has announced
that it is integrating Wi-Fi support into all new Bespoke appliances and will
make connectivity a standard in all Samsung appliance lineups in the coming
years.
Samsung has also announced the launch of
the Bespoke Jet™ AI — the company’s
most powerful cordless stick vacuum
cleaner, and the world’s first to be verified by UL(Underwriters Laboratories)
Solutions, a leading independent safety science organization, for AI. Combining
up to 280W of suction power with a run
time of up to 100 minutes per charge, the Bespoke Jet™ AI offers the performance required to
give one’s entire home a thorough clean. Its AI Cleaning Mode intelligently monitors brush
load and vacuuming air pressure to distinguish different cleaning environments, including the floor type,
and automatically optimizes settings such as suction power and brush speed to maximize cleaning
performance, usage time, and maneuverability. The vacuum also features a new
All-in-One Clean Station™ that produces a powerful spinning
cyclone to instantly and effectively empty the dustbin.
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At the Bespoke Life 2023 event, Samsung introduced the Bespoke Jet™ AI — the company’s most powerful cordless stick vacuum cleaner.
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Stylish Life
– Taking Personalized Design to the Next Level
The three million Bespoke refrigerators
that have been sold worldwide since the lineup’s launch underline consumers’
resounding interest in appliances that offer more options and functionality
than the old standards. Today, this rethinking of what appliances should offer
users continues to define Bespoke design — a design approach that grows more
dynamic and distinct each time it expands to a new product category.
As of this year, the Bespoke lineup now
includes a total of 15 product categories available to consumers in 52
countries. Each expansion of the lineup presents an opportunity to cater to
more lifestyles and needs. With this in mind, Samsung is expanding its Bespoke
refrigerator lineup with the launches of the Bespoke 4-Door Flex™ with Family
Hub™+, as well as new side-by-side and top-mounted models. The Bespoke 4-Door
Flex™ with Family Hub™+ features a bezel-less, 32-inch touchscreen that is
nearly twice the size of the previous model and includes even more convenient
and entertaining multitasking functions. The new side-by-side and top-mounted
models combine some of Samsung’s most advanced food storage technology with
sleek and minimalist front panels available in a variety of colors and
finishes.
In addition to launching the Bespoke AITM
Washer and Dryer in the U.S. and Southeast Asia this year, Samsung continues to
expand its personalization options to empower more people to customize their
home. Currently available to all consumers in the U.S. since last year,
Samsung’s MyBespoke customization service makes it easy for users to cultivate
a kitchen look that truly reflects your way of life by using photos or artwork
to create one-of-a-kind refrigerator panels. To further elevate Bespoke’s bold
design ethos, the company has announced that the limited-edition Bespoke panels
designed by Italian creative studio TOILETPAPER and first unveiled at
Fuorisalone 2023 are now available for purchase on Samsung.com and can also be
found at Samsung flagship stores in the U.K., U.S., and Korea.
To learn more about the next evolution
of Bespoke, watch the playback of Bespoke Life 2023 on Samsung’s global YouTube
channel, Samsung Newsroom, and Samsung.com.
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