Samsung Electronics Co., Ltd. today revealed the
company’s collaborative design work with TOILETPAPER, the creative studio
founded by artist Maurizio Cattelan and photographer Pierpaolo Ferrari.
Unveiled at Fuorisalone during the 2023 Milan Design Week, the collaboration
brings TOILETPAPER’s unique and disruptive art style to limited-edition Samsung
Bespoke refrigerator panels.
Central to
the Samsung Bespoke philosophy is the aim to push the boundaries of white
appliance designs to introduce new modes of personal self-expression through
customization. In many ways, TOILETPAPER and Samsung have a similar creative
vision, which encourages self-expression and embraces experimental design
concepts. For Bespoke design, this comes in the form of personalization and
customization, while TOILETPAPER specializes in unconventional, avant-garde art
styles that make bold statements about life. 
“At
Samsung, we are always exploring evolutions in our design language to ensure
our users have fresh, new ways to express themselves through our products,”
said Ik Soo Choi, Executive Vice President and Head of Sales and Marketing Team
of Digital Appliances Business at Samsung Electronics. “We are excited to
introduce our latest custom designs to Bespoke products, infusing our home
appliances with TOILETPAPER’s colorful, tongue-in-cheek aesthetic.”
"Working
with Samsung on the new limited-edition Bespoke TOILETPAPER designs was an
amazing opportunity for us to challenge ourselves with new mediums,” said
Maurizio Cattelan, co-founder of TOILETPAPER. “Through our combined efforts, we
were able to reimagine where images are displayed and allow people to see the
extraordinary in even ordinary things.”
The four
new Bespoke panel designs that Samsung is introducing in collaboration with
TOILETPAPER are titled 'Dessert Lady’, ‘Lipsticks’, ‘Magic Mirror’ and ‘Roses
with Eyes’. The ‘Lipsticks’ and ‘Roses with Eyes’ designs will be available for
Bespoke Bottom Mounted Freezer (BMF) models while the ‘Magic Mirror’ and
'Dessert Lady’ designs will be available for 1-Door and 4-Door refrigerator
models. These limited-edition TOILETPAPER refrigerator panel designs will be
available for purchase for global markets starting in the first half of the
year.
Guests
staying at TOILETPAPER Apartment, a newly opened hospitality facility, will
also be able to see one of the new Bespoke refrigerator panel designs which
will remain even after Fuorisalone has concluded.
Samsung
Philippines will also be launching their own collaboration with local artists
for the Bespoke Artist Collection. For
more news and updates, log on to Samsung’s
Official Facebook Page, Samsung’s Official Instagram Page, or log on to www.samsung.com/ph to know more about our Bespoke Refrigerator.
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