NFT Art Now Easily Accessible to Filipinos
Digital
art continues to grow globally with the Philippines rising as an emerging
market for artists and collectors. A study by Finder in 2022, showed that the
Philippines ranked seventh in the world for NFT (non-fungible token) adoption.
Filipinos
can now explore the world of NFTs, as GCash, the #1 Finance
Super App, introduces the GCrypto NFT Hub. Users can now easily discover and
purchase NFT art, and support their favorite homegrown artists.
GCash has partnered with homegrown NFT
marketplace, Likha, and the popular art gallery, Vinyl on Vinyl, for the
release of its first GCrypto NFT collection: The House of Ohlala, from Filipino
contemporary artist, Reen Barrera.
“We are thrilled to partner with the
esteemed artist, Reen Barrera, for his first ever NFT collection as we unveil
the new GCrypto NFT Hub,” said Jong Layug, GCash Head of Wealth Management.
“Through the GCrypto NFT Hub, we hope to provide Filipino artists a platform to
bring their digital art to a wider audience, while also enabling more Filipinos
access to buy their first NFT art.”
“I personally use GCash on a daily
basis, and for sure, a lot of Filipinos also trust the app for their hard
earned money. To acquire NFT, you need a digital currency. And what’s the most
trusted e-wallet app? It’s GCash,” said Reen Barrera. “For someone like me
who’s afraid to venture into something new like NFTs, I would be at ease
knowing that I'm with a company I trust.”
During the House of Ohlala launch in The
Astbury, Makati, hosted by NFT enthusiast Mikael Daez, members of the NFT and
art community came together to celebrate, and get first dibs on Barrera’s first
NFT collection.
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(L-R) Mark Nunez, Head of Partnerships for GCrypto, GCash; Jong Layug, Head of Wealth Management, GCash; Reen Barrera; Neil Trinidad, Chief Marketing Officer of GCash |
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Jong Layug, Head of Wealth Management, GCash, introduces the GCash NFT Hub and shares more GCash NFT projects users can look forward to |
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(L-R) Running Man Philippines cast Kokoy de Santos and Buboy Villar with actress Analyn Barro |
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(L-R) KC Montero, Chezka Gonzales, Jared Dillinger |
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Vince Golangco, Daniella Roi, Chezka Gonzales, KC Montero, Patty Tiu and guests |
Barrera’s NFT project features a
collection of 1,000 NFTs built on the Polygon blockchain, with each NFT being
sold for 80 MATIC. The House of Ohlala includes unique utility features. NFT
holders have a chance to win one of the four Ohlala statues to be raffled every
quarter, they can gain exclusive access to artwork and merchandise, and get to
join a whitelist for future collections. Owners of the 10 editions of 1 of 1
NFTs will also receive free Giclee prints of their digital collectible.
The collection is based on Barrera’s
most popular character, Ohlala, who is a soft commentary on socio-economic
classes. Ohlala’s head is covered in canvas cloth to symbolize that each one of
us, no matter our economic backgrounds, has the ability to design our own fates.
Ohlala’s face is also decorated with symbols and patterns, based on the idiom
“it is written all over your face.”
Get
first dibs on legit NFT through the GCrypto NFT Hub
The GCrypto NFT Hub will feature digital
art created by famous and up-and-coming local artists, such as National Artist
Larry Alcala through a partnership with Scarletbox.io, Superordinary Friends x
TRNZ, and Monster Mayhem by Distort Monsters. Upcoming collections include
artworks by contemporary artist Bitto, and national artists Botong Francisco
and Vicente Manansala.
Are you ready to own your first NFT
artwork and discover more artists? Get first dibs on curated and legitimate
NFTs through the GCrypto NFT Hub (https://www.gcash.com/services/gcrypto/nft)!
Kaya Mo. I-GCash Mo.
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