#LiveLikeAPro: Beko Celebrates 3rd Year and Announces Growth Plans in the Philippines

Beko, an international home appliance brand of Arçelik and one of the top three large home appliances brands in Europe, marks its 3rd year in the Philippine market by rolling out its 5-year plan in the country that aims to provide more Filipino households to live like a pro.

(From left to right ) Rolixus Kho Yute, Product Certification Specialist of Beko Philippines, Rebecca Aguilar, Product Marketing Senior Specialist of Beko Philippines, Ghie Papa, Brand Marketing Communications Specialist of Beko Philippines, Gurhan Gunal, Country Manager of Philippines, Nattinee Techanungnirun, Beko APAC Marketing Director, Panninuch Suwanaroek, Beko APAC Senior Lead Marketing Communications, Dyeun Zapanta, Marketing Head of Beko Philippines

Dubbed as “Empowered to Live Like A Pro,” Beko’s anniversary was highlighted with trade launch for its dealers and stakeholders who continuously support the brand as it expands and grows in the country. Led by Gürhan Günal, Beko’s country director in the Philippines, the event showcased Beko’s business development plans of Expand, Grow, Lead, Connectivity, and Sustainability for the Philippines along with the brand’s hero technologies at at the Grand Ballroom of Marriott Hotel Manila.

Gurhan Gunal, Country Manager, Beko Philippines 

“We are very happy to be holding this trade launch for our dealers and stakeholders as we share that Beko will be a bigger and better brand in the Philippines in 2023 and beyond,” said Günal.

The Plan

Expanding its distribution to other retail channels, Beko will be made available soon in other appliance stores nationwide including 1st Megasaver, Abenson, All Home, Anson’s, Appliance Centrum, Asian Home Appliance, Automatic Centre, BHF, Echo Electrical, Fair N Square, Gloria Bazaar, Great World, Hat, J Marketing, Lazada, Magic Appliance, Manhattan Appliance, Mike’s Department Store, NB Marketing, Pricewise, RS David, Our Builders, Robinsons Appliance, Savers, Shopee, SM Appliance, Solidmark, SVC & Plusign, United Motoliance, and Western Appliance.

To further “grow” its awareness and visibility, Beko also announced the renewal of their brand ambassadorship with Judy Ann Santos-Agoncillo alongside with digital and traditional media investments.

“Judy Ann brought a good impact and big help to promote the brand, and given her expertise and array of talent, it is just rightful to keep her as our ambassador here in the Philippines,” Günal shared.

Gurhan Gunal, Country Manager, Beko Philippines and Dyeun Zapanta, Marketing Head, Beko Philippines

Taking a lead in promoting the Live Like a Pro lifestyle, Beko is set to inspire more Filipinos to experience a more convenient way of living through European style product lines. Alongside Beko’s products, its local office, Beko Pilipinas Corporation, also announced their exclusive distributorship of one of Asia’s trusted brand, Hitachi.

With Beko’s appliances made to be smart, relevant and designed to easily support Filipino families, it HomeWhiz technology lets us “connect” to various Beko appliances, making our smartphones as key control element to manage our home.

Lastly, in its effort to promote global sustainability, Beko Philippines announces its partnership with Plastic Credit Exchange, to help recover, process, and recycle plastic waste with programs that improve livelihood, scale up social impact, and reduce the flow of plastic pollution into nature. The partnership is in line with Extended Producer Responsibility (EPR) Law, which holds companies responsible for the plastic packaging they use throughout the lifecycle of their products.
The Products
During the trade launch, guests, including media and dealers, got to experience Beko’s range of appliances. They also got tips from a chef and an interior designer on how to manage their homes like a pro.

Among the hero technologies that were highlighted during the trade launch are HarvestFresh, ProSmart Inverter Technology, Steam Cure, Hygiene+, and AeroPerfect TM. These technologies are made to help its Filipino users to maximize its features and live like a pro.

Being a fan of cooking and baking these past few years, I personally enjoyed checking out their cookers including the 60x50cm built-in induction hob with four Cooking Zones and two 2 Flexizone, nine cooking levels and a glass burner plate. Then, there’s also multifunction built-in oven with six cooking functions, including Steam Aid feature for moist and even cooking.

For those who are looking for some fresh and aesthetic refrigerators, Beko’s 16.6cf inverter multi-door refrigerator with Neofrost Triple Cooling Technology, HarvestFresh, Prosmart Inverter Compressor, in sleek black glass door finish will surely give your home a new classy look, while keeping your food safe all the time. For Hitachi fans, among the products on display is the Hitachi Refrigerator R-WB640VG0-1 GBK, which comes with Vacuum Technology, Platinum Catalyst, Inverter X Dual-fan Cooling with Eco-thermo sensor. Air conditioning units, both window and split-type, are also on display providing ProSmart Inverter, which give high efficiency, high durability and low noise function.

Nowadays, frontload washer and dryer are a hit among Filipino households, and here in Beko, aside from being approved by Allery UK, their laundry product line comes with Steam Cure Hygiene+ that helps remove stain easier, sanitized clothes, and lessen creases and folds. For smarter home options, they also have table top dishwasher that is user friendly and suitable for all kinds of utensils in the kitchen.

On the other hand, I’m surprised to learn that Beko is now offering a bean-to-cup espresso machine, vacuum cleaner and hand-help steamers that are perfect for those who need easy to use appliances at home.

Watch out for more updates and product lines from Beko as it targets for every Filipino to live like a pro.

For more information about Beko in the Philippines, go to http://beko.ph or visit their Facebook page at https://www.facebook.com/bekoph and their Instagram page at https://www.instagram.com/bekoph/.

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