As everything start to sizzle this summer, what better to do with this steamy weather than to enjoy it, right? Offering not just its premium ingredients and imported quality, Alfonso Brandy, is now ready to expand its market by creating more exciting and memorable ways to cater to more Filipinos.
Having been in the Philippines for more than 20 years to date, Alfonso Brandy, which is made from the finest grapes of Spain’s La Mancha region and aged in the biggest single bodega in Jerez, gives thanks and celebrates life with tropang Alfie - a put-together
street culture, art, music and drinks event in Alfie Alley a The Pop Up
Katipunan in Quezon City last April 15, 2023.  |
| Sales and Marketing Director of Montosco Inc. Ms. Lauren Tanganco together with Alfie Alley host Alex Diaz and street artist, Mr. Dennis Bato |
Branded as its first-ever
street culture-themed outdoor event, Alfie Alley invited tropang Alfie to feel at home while enjoying the company of their friends and good
music as they sip on Alfonso Brandy, whether on the
rocks, with cola or with ginger ale and lemon.
Showcased were the three Alfonso Brandy variants in their respective sari-sari-store-inspired booths, which also had
their own limited edition merchandise and games for
guests to enjoy.
Over at the
Alfonso Light Booth, guests had the chance to snap a picture at the Alfie Alley
Photobooth
with their Alfie caps and shirts. Meanwhile, the
Alfonso Zero Booth set up a thrilling Al-Flip Cup game where winners took home
exciting prizes. Finally, the Alfonso Platinum Booth presented a Jenga-inspired
game, Jengalfie Platinum, where one had to pick out the Alfonso Platinum block from the stack to win a special prize.
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| Urbandub |
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I Belong to the Zoo
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Art formed a
huge part of Alfie Alley as well, as they unveiled a
larger-than-life street-art-inspired Alfonso Brandy Bottle installation
and a huge Alfie Alley mural created by artist
Dennis Bato. Then, capping off the fun-filled event was Alfie Awitan, a string
of musical performances by some of today’s biggest acts. The line-up included
SSUT, Hulu, John Roa, I Belong To The Zoo, and Urbandub.
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| Alfie Alley mural creator artist Dennis Bato |
Following Alfie
Alley’s launch in Quezon City, the street culture-themed event is set to
delight tropang Alfie again next month.
Alfonso Brandy’s Alfie Alley will be making a stop at Papa Doms Bar and
Restaurant in Tagaytay on May 20, to be followed by
a run at Daluyon Beach Resort in La Union on May 27.
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