Alfonso Brandy Celebrates Street culture, Art, Music and Drinks with "Alfie Alley"

As everything start to sizzle this summer, what better to do with this steamy weather than to enjoy it, right? Offering not just its premium ingredients and imported quality, Alfonso Brandy, is now ready to expand its market by creating more exciting and memorable ways to cater to more Filipinos.


Having been in the Philippines for more than 20 years to date, Alfonso Brandy, which is made from the finest grapes of Spain’s La Mancha region and aged in the biggest single bodega in Jerez, gives thanks and celebrates life with  tropang Alfie - a put-together street culture, art, music and drinks event in Alfie Alley a  The Pop Up Katipunan in Quezon City last April 15, 2023.

Sales and Marketing Director of Montosco Inc. Ms. Lauren Tanganco together with Alfie Alley host Alex Diaz and street artist, Mr. Dennis Bato
 
Branded as its first-ever street culture-themed outdoor event, Alfie Alley invited tropang Alfie to feel at home while enjoying the company of their friends and good music as they sip on Alfonso Brandy, whether on the rocks, with cola or with ginger ale and lemon. Showcased were the three Alfonso Brandy variants in their respective sari-sari-store-inspired booths, which also had their own limited edition merchandise and games for guests to enjoy.

 
Over at the Alfonso Light Booth, guests had the chance to snap a picture at the Alfie Alley Photobooth with their Alfie caps and shirts. Meanwhile, the Alfonso Zero Booth set up a thrilling Al-Flip Cup game where winners took home exciting prizes. Finally, the Alfonso Platinum Booth presented a Jenga-inspired game, Jengalfie Platinum, where one had to pick out the Alfonso Platinum block from the stack to win a special prize.

Urbandub
 
I Belong to the Zoo

Art formed a huge part of Alfie Alley as well, as they unveiled a larger-than-life street-art-inspired Alfonso Brandy Bottle installation and a huge Alfie Alley mural created by artist Dennis Bato. Then, capping off the fun-filled event was Alfie Awitan, a string of musical performances by some of today’s biggest acts. The line-up included SSUT, Hulu, John Roa, I Belong To The Zoo, and Urbandub.

Alfie Alley mural creator artist Dennis Bato
 
Following Alfie Alley’s launch in Quezon City, the street culture-themed event is set to delight tropang Alfie again next month. Alfonso Brandy’s Alfie Alley will be making a stop at Papa Doms Bar and Restaurant in Tagaytay on May 20, to be followed by a run at Daluyon Beach Resort in La Union on May 27.
 

Make sure to drop by and feel at home sa #AlfieAlley by following #AlfonsoBrandy on facebook.com/alfonso1brandyph/, instagram.com/alfonsobrandyph/ and https://tinyurl.com/alfonsobrandyph
 
 

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