TikTok Supports Tiny Buds Baby's Brand Growth
At the height of the COVID-19 pandemic,
several businesses were forced to shut down, affecting small and medium-sized
businesses (SMBs) the hardest. But amidst difficulties, local all-natural baby
care essentials brand, Tiny Buds Baby (@tinybudsbaby)
sought innovative and secure ways to market its products and services from
within the confines of its office. Safety was of primary concern then and continues
to be a key consideration now, especially where little ones are concerned.
To expand its operations and social presence
in e-commerce, Tiny Buds Baby has found its perfect partner in TikTok by
harnessing the app's strength in short-form mobile videos
Maximizing
marketing opportunities
Tiny Buds Baby (@tinybudsbaby) was able to find its niche and potential in e-commerce on TikTok. As a family business that started in 2009 using traditional selling, the challenge for Tiny Buds Baby was marketing its all-natural baby product since it was not a common household name, and parents were cautious about which products they should use on their children.
The pandemic offered Tiny Buds Baby the
opportunity to explore e-commerce platforms as an alternative to its marketing
limitations. With Tiny Buds Baby’s understanding of parents’ experiences and
worries when caring for their babies reflected in its products and services, it
was able to leverage TikTok’s entertainment and commerce solutions to engage
and connect with mothers on the platform.
Future-proofing
the brand
Tiny Buds Baby saw the potential of the platform in future-proofing its brand and amplifying product awareness. This led the brand to start posting daily videos and creating entertaining and informative content by maximizing trends on TikTok. Because of this, Tiny Buds Baby garnered 20-30 thousand views on its first engagements on the app.
TikTok’s hashtags #budolfinds
and #tiktokmademebuyit
are a few of the trends Tiny Buds Baby rode on. The company also utilized
popular music and dance challenges in creating content on its TikTok account,
helping the brand become more relatable and engaging with its audience.
Tiny Buds Baby realized quickly the importance
of interacting with its audience in a more intimate and genuine approach
through TikTok. The company also explored TikTok’s LIVE shopping and TikTok
Shop and discovered them to be effective avenues not only to drive
sales but also to gain followers and brand recognition.
By organizing daily livestreams, Tiny Buds
Baby was able to cultivate a community of loyal viewers and customers. Viewers
were entertained by having them participate in games, question and answer
segments, and TikTok LIVE exclusive discounts. With every livestream, Tiny Buds
Baby succeeded in converting its viewers into followers and customers.
Tools
for seamless success
Aside from ad campaigns, Tiny Buds Baby sought other creative solutions that would help the brand extend to new and unreached audiences.
A strategy used by Tiny Buds Baby was affiliate
marketing, wherein brands commission selected creators to promote
its products in videos and livestreams. With this, it was able to leverage
creator-led content on TikTok by partnering with mommy creators who can deliver
creative and relatable content about its products to relevant audiences.
Consequently, the brand's utilization of affiliate marketing proved to be the
most effective as it reduced the brand's cost per acquisition and resulted in
an uplift in return on ad spend.
Tiny Buds Baby likewise engaged in video shopping ads,
which are shoppable in-feed videos, wherein mothers and parents can make a
purchase or browse the product catalogue from its TikTok Shop directly from the
ad. As a result, Tiny Buds Baby was able to achieve growth in brand awareness
and sales as its first video shopping ads campaign resulted in a number of
complete payments on TikTok Shop.
Tiny Buds Baby’s official account has garnered
over 330,000 followers and 991,000 likes since joining TikTok.
The brand's venture into TikTok allowed the
brand to find appropriate and sustainable ways to grow and raise its impact. By
leveraging the platform’s commerce solutions and showcasing genuine
interactions with its audience in an organic and authentic manner, Tiny Buds
Baby managed to successfully achieve brand growth.
To learn more about TikTok for Business, visit https://www.tiktok.com/business/en-US.
Tiny Buds Baby (@tinybudsbaby) was able to find its niche and potential in e-commerce on TikTok. As a family business that started in 2009 using traditional selling, the challenge for Tiny Buds Baby was marketing its all-natural baby product since it was not a common household name, and parents were cautious about which products they should use on their children.
Tiny Buds Baby saw the potential of the platform in future-proofing its brand and amplifying product awareness. This led the brand to start posting daily videos and creating entertaining and informative content by maximizing trends on TikTok. Because of this, Tiny Buds Baby garnered 20-30 thousand views on its first engagements on the app.
Aside from ad campaigns, Tiny Buds Baby sought other creative solutions that would help the brand extend to new and unreached audiences.
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