Homeseekers Dream: RLC Residences Unwraps Filipinos’ Ideal Home
Home
plays a major role in various stages of our lives, and for multiple reasons.
More than just a place to stay, our home is where we live our best life and
celebrate multiple milestones in life.
With
all the different stories of various home seekers, RLC Residences finds itself
inspired to share how they shaped the brand’s purpose as seen on their
offerings and operations. Hence, the premiere of its Brand Story that was
launched during Heart Evangelista’s partnership renewal with the brand.
“Over the years, we at RLC
Residences strive to bring to life homes that are attuned to the needs of our
clients. And more than that, we wanted to help them create a delightful
experience through living spaces based on their needs. This way, they can
achieve the life that they envision for themselves and their families,” says Karen Cesario, Marketing Head and Chief Integration
Officer.
Raising the Game in Life
The
Brand Story featured the stories of residents of RLC Residences. One of the
stories highlighted how a father’s daughter inspired him to raise his game as a
parent so he can provide the best life for her. This is shortly followed by how
RLC Residences, led by its mother company President and CEO Frederick Go,
raises its game by developing projects that are aligned with the dreams of home
seekers.
“In designing our projects, we try
to put our clients’ needs at the center. We understand how homes play a huge
role for families to build and create good memories together. So we will
continue to listen to them and incorporate what we learn as we continue to
build beautiful and well-designed homes that they can proudly call theirs,” shares Cesario.
The
same story is echoed by Ismael Family, one of the RLC Residences homeowners,“We wanted to provide a secure home for our
family. What we like most about The Magnolia Residences is its convenience.
It's strategically located. It's beside the mall and there are so many
activities that you can do especially when you have a baby.”
Living The Best Life
Investing
our hard-earned money requires one major decision to make – especially if this
is your first time doing it. The second story highlighted a buyer’s home
journey– from researching about the right home investment, meeting up with a
Property Specialist to explore options, to choosing the the right place to call
their own. This is followed by how RLC Residences ensures that its developments
are smart and ready for the future through digital innovations and other
relevant home upgrades.
“Because building homes took time,
we need to ensure that these spaces are relevant now and ready for the future
of our homeowners. Especially during the height of the pandemic, we learned
that having a dedicated space for work and features that enhance safety and
security are important for our clients so they can continue to live their best
life. That’s why we incorporate these inside our condos that add value to their
investment, such as Smart Home features, digital services such as myRLC, and
even work-from-home provisions inside every unit,”
mentioned Cesario.
For
a millennial homebuyer like Michelle, having a space where she can be smart and
productive is what made her decide to invest in one of the developer’s
properties. She said, “At RLC Residences,
there are many services. [After getting to know the developments], I realized
that this is what I can call my home.”
Deep and Meaningful Connections
Considered
modern-day heroes, Overseas Filipino Workers (OFWs) sacrifice a lot working
abroad. As the majority of them dream of giving a better life to their families
in the Philippines, they endure having to live apart from their loved ones so
they can give them a better future.
The story of an OFW mother who finally received her family’s
own RLC Residences unit was the last story featured. Having a home in a safe
community has always been her family’s dream and seeing it come true is a
priceless feeling– the lifelong commitment of RLC Residences.
Just like her, Noel also expressed how he wanted to have his
own condo unit where he and his family can enjoy the perks. “I left the Philippines in 1994. My sister
bought a unit before, so I had the experience of staying in one of the towers.
It's very accessible to the mall, so it's very nice. Even my children - when
they were here - they found it very convenient to go to the mall and try all
the amenities.”
“We are delighted to hear from our
clients because their feedback always plays a role in improving our offerings.
As we promise to Raise, Live, Connect, we will continue to improve our projects
and design them for the better so they can live their best life,” said Cesario.
Watch
RLC Residences Brand Story Video
on their official Youtube channel. For more info on RLC Residences, check out
the brand’s official Facebook page at https://www.facebook.com/RLCResidencesPH/ and Instagram account at https://www.instagram.com/rlc_residences/.
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