UAE National Day 2022 - Emirates Highlights its Support in the UAE
Serving 140 routes across the globe, and carrying millions of
passengers each year, Emirates has an extensive list of trusted suppliers and
partners that support its promise of elevated customer journeys, in every
corner of the world. On its home soil, Emirates also chooses to celebrate and
support local suppliers, in a nod to its Emirati heritage and dedication to the
development of the UAE.
To highlight the best of the UAE to a
global audience, Emirates partners with several homegrown businesses - from
artisan producers, authors, and artists who proudly highlight their culture, to
farm-fresh food suppliers to who place quality, community, and sustainability
at the core of their operations.
Emirates and Coffee
Planet
Emirates has partnered with UAE
company Coffee Planet for the last decade, serving up to 17
tonnes of coffee worldwide every year, onboard flights to 140 destinations.
Coffee Planet is a prime example of a homegrown UAE success story, an authority
on coffee throughout the wider region since its inception in 2005. Coffee
Planets’ mission was to bring specialty-grade 100% Arabica coffee beans to a
wide consumer base, starting in their home region of the Arabian Peninsula
which already has a rich coffee history dating back 500 years. Sourcing green
beans from over 23 countries, Coffee Planet carefully roast and produce coffee
beans and ground coffee, as well as manufacture bio-degradable capsules in
Dubai. Emirates selected Coffee Planet as a core supplier to support a local
company, and now exposes the product to millions of passengers each year.
Coffee Planet is served onboard all Emirates flights worldwide, in every travel
class. Emirates also works with Coffee Planet to create bespoke drinks for
special occasions like Christmas and Valentine’s Day, such as the rose-kissed
mocha or orange crush latte. First Class passengers can also sample premium
blends with notes of walnut and maple syrup, cocoa and black pepper or sip a
classic iced Americano or affogato al café.
Emirates and Barakat
Founded in 1976, Barakat – meaning ‘blessings’
in Arabic, is a well-known fruit and vegetable specialist in the UAE. Barakat
has been supplying Emirates with fresh juice blends since 2008, with a total of
344,000 liters of juice consumed on Emirates flights annually. The signature
Emirates vitality juices are served in First and Business Class, as well as in
First Class Emirates Lounges, beloved by passengers due to their refreshing
taste and health benefits – they are gluten free, vegan, and packed with
essential vitamins, minerals, fiber, and antioxidants, with no added sugar,
additives, or preservatives. The juices are so fresh, they are only consumable
for 3 days once refrigerated, the same as a juice squeezed at home. The genesis
of Barakat dates to 1976 where it began in the trade of fruits and vegetables
in the Al Hamriya market, Dubai.
Emirates and Emirati artists
Emirates inflight entertainment system ice has
received multiple industry awards for its vast variety of content – a world
class entertainment library with more than 5,000 channels of on-demand
entertainment, over 1,700 movies and 1,500 hours of TV, live news, as well as
music, podcasts, and audiobooks across forty-five languages. One staple
on ice is Emirati content directly from the UAE, including ‘My
Story,’ a docudrama series inspired by HH Sheikh Mohammed bin Rashid
Al Maktoum’s book of the same name, and a collection of historical proverbs and
adages from the UAE, entitled Al Mtwassf. Emirati movies on ice include Social
Man, B82, Kart Ahmar, Al Kameen, Uncle Naji, Chromosome and From
A to B. Podcast lovers can immerse themselves in poetry and literary
works from the region including Fazza – Qassed Fazza – poems
written by HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, or Al
San’a, a podcast by Abdulla Hamdan bin Dalmook, that sheds light on the
daily life and traditional etiquette of the people of the UAE. For the
musically minded, ice has plenty of songs and compositions
from the UAE, including Emirati artists Abdul Menaem Al Ameri, Hussain
Aljassmi, Hazza'ah Al Minhali, Fayez Al Saeed, Omar Al Marzooqi and Balqees.
Emirates and Munch & Crunch
For the last 7 years, Emirates has
partnered with Emirati-owned artisan manufacturer, Munch & Crunch to supply
Arabic sweets and Arabic savory products, for customers in Emirates First and
Business Class Lounges worldwide. Within one year, Emirates orders one million
assorted Munch and Crunch products for use in lounges. The delicious signature
products include traditional handmade Arabian sweets, roasted nuts, dates,
exotic dried fruits, petits fours, soft nougat, cinnamon-roasted nuts, and
honey-coated nuts. Munch & Crunch is led by Emirati entrepreneur, Mariam Al
Shamsi, who ensures all Munch & Crunch products represent the unique
culinary flavors of the UAE.
Emirates and Farm Fresh
Farm Fresh is a division of UAE family-owned
company GMG. Founded by Chairman Abul Aziz Baker and Mohammad Baker, Deputy
Chairman and CEO, Farm Fresh have been supplying fresh eggs and chicken to
Emirates for 20 years. On average, Emirates requires almost 300 tonnes of
chicken per year and more than 300,000 eggs. Starting its journey as a small
butchery shop in early 1970's for high quality European meat, Farm Fresh has
grown into a leading distributor of some of the world's best loved food brands.
With a dedicated approach to sustainability, GMG factories use solar power and
refrain from using any single-use plastic.
Emirates and Lime Tree
Café
Emirates has partnered with Lime Tree Café
since 2015. Lime Tree Café is a boutique bakery, which is certified as
gluten-free - the first bakery in Dubai to receive this accreditation in 2012.
Lime Tree Café provides a range of freshly baked gluten-free treats for
Emirates First and Business Class passengers, and Emirates orders 78,000 varied
pieces on average each year. Passengers can choose from sumptuous and healthy
treats like salted caramel cakes, custard cocoa slices, indulgent cheesecake,
and cookies. Lime Tree Café gluten free products are reimagined from tried and
tested family recipes, and everything is baked from scratch daily by dedicated
bakers. Ingredients are of the highest quality, traceable to source, and
organic where possible, avoiding pesticides and preservatives, additives, or
genetically modified ingredients. Lime Tree Café is also invested in the
environment, and all items supplied to Emirates are in biodegradable packaging
and recyclable materials.
Emirates and Mirak
Emirates partners with Mirak to service a
vast catering requirement for fresh fruit and vegetables, to be prepared for
inflight meals – on average 1800 tonnes annually. Emirates has a particularly
high requirement for freshly farmed mushrooms, potatoes, bananas, and
strawberries for inflight cuisine. Promising ‘the best of nature,’ Mirak imports
and distributes over 90,000 tonnes annually of fresh fruit and vegetables to
its clients. Named after its founder Mir Abdulla Khoory, Mirak was established
in 1983 as a family-owned company and has a long history as one of the region’s
pioneering innovators in agricultural production. Mirak is also committed to
environmental sustainability, with a focus on energy conservation and waste
management.
Emirates and Community Events
With a manifesto of bringing the world
together through sports, arts and culture, Emirates has initiated multiple
events that enhance and connect the local community, beginning with the first
powerboat race held in Dubai in 1987. Now Emirates sponsors some of Dubai’s
best loved family festivals and sporting events, including the Emirates Airline
Festival of Literature in partnership with the Dubai Culture and Arts Authority
– the Middle East’s largest celebration of the written and spoken word.
Promoting education, debate and reading, the festival has won numerous awards its
family appeal and positive impact on the community.
Emirates is also the title sponsor of Dubai
World Cup - one of the world’s top horse-racing challenges that welcomes over
80,000 guests to the event annually, the DP World Tour Golf Championship in Dubai
- which is the grand finale of a season-long competition spanning 44
tournaments in 28 countries, and the Dubai Tennis Championships, which Emirates
has supported since it began in 1993. Emirates also sponsors another huge
sporting event in the Dubai calendar, the Emirates Dubai Sevens. With a 52-year
history, bringing some 5,500 athletes from 32 countries and more than 100,000
spectators through the gates, the event this year features more than 300 teams
playing rugby matches, netball, cricket, and fitness, alongside world renowned
headline music acts and family attractions. The Sevens Stadium also has the
regions first and largest solar carport at a sporting facility, which generates
sufficient clean energy to power most of the stadium’s operations throughout
the year.
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