Allianz PNB Life’s commitment to
sustainability stretches further into health and wellness through its recent
partnership with Saddle Row, a boutique fitness studio that develops tailor-fit
indoor workouts for clients, such as cycling, rowing, and other modalities. The
two organizations signed a Memorandum of Agreement on November 14, Monday.
Present at the signing were Allianz PNB Life
President and CEO Alexander Grenz and Chief Marketing Officer Gino Riola.
Representing Saddle Row were Founder and President Jammy Honrado and Corporate
Sales Head Ting Joson. 
“For Allianz PNB Life, this is more than just
a partnership. We really want to pursue sustainability by way of physical and
mental wellness, so what we’re doing is we’re looking at like-minded
organizations like Saddle Row,” said Riola. “Sustainability is incredibly
important to us. It’s not just about taking care of the environment, like what
everyone is familiar with. It’s about making choices that secure your future
and that of the next generations, so health and wellness are also part of
that.”
“We just felt that the two brands have the
same vision and mission, which is to give everybody a better life,” said
Honrado. “We both aim to promote sustainable lifestyles, so we thought that we
complement each other.”
According to Honrado, Saddle Row focuses on
developing workouts that are sustainable, with the goal of helping customers
set and achieve goals for the day. “It’s not everyday wherein all of us feel
like going for a hard workout,” she said. “From our array of classes, there are
different intensities and different kinds of movements, like yoga to cycling or
rowing, and you get to choose from that. So, it’s about getting to know
yourself, what you really enjoy, and what’s sustainable for you in terms of
maintaining your health.”
This aligns perfectly with Allianz PNB Life’s
vision of sustainability and securing the future. The partnership shares
similarities to Ride Safe, the company’s existing sustainable transport
campaign. Just as Saddle Row supports the development of a sustainable yet
healthy lifestyle through movement and exercise like indoor cycling, Allianz
PNB Life encourages Filipinos to do the same by pursuing physical activities
like biking through Ride Safe.
Through the partnership, Allianz PNB Life and
Saddle Row will be able to take their vision of sustainability further.
“Saddle Row’s customers are similar to Allianz
PNB Life’s. Both are concerned with their health and are taking active steps in
ensuring that this is protected,” Riola stated. “Working together with Saddle
Row, we are exposing their customers to the benefits of life and health
insurance. It’s not enough that one is working on their health goals; they need
protection too, which is what Allianz PNB Life provides.”
“We believe we complement Allianz PNB Life in
a way where we’re assisting them in promoting a better, healthier lifestyle for
their customers as well,” Honrado added. “It’s not just about not getting sick,
it’s not just preventative…it’s about ‘how can this protection be part of my
life?’ I think that’s why Allianz PNB Life feels like we’re a good match. It’s
because we foresee the problems people can develop if they don’t pursue health
and wellness, and we’re here to assist them before it happens.”
Allianz PNB Life and Saddle Row are kicking
off the partnership with a Christmas Challenge Card, which will run from
November 14 to December 31. Challengers will be tasked to collect stamps on
their challenge card by attending the classes as stated on it. The first 50
participants to complete their card will be awarded with Sodexo gift
certificates worth Php 500, and all challengers will be eligible for a raffle
sponsored by Allianz PNB Life.
In terms of other plans for the partnership,
Allianz PNB Life and Saddle Row are also looking at Allianz PNB Life-sponsored
classes, where the importance of insurance will be shared and discussed with
participants. A Life Changer agent will also be available for consultation to
Saddle Row customers who are interested in Allianz PNB Life’s insurance
offerings.
“We’re happy to be partnering with an
organization that shares the same values as us,” said Grenz. “There’s so much we
can do together, so many opportunities in terms of growing our customer base
and generating awareness for the brand and our advocacy that are being opened
to us through this. We’re definitely looking forward to what this partnership
with Saddle Row holds for us in future.”
Since
2019, Allianz has been recognized as the number one insurance brand in the
world. As a leading insurance provider, Allianz PNB Life’s products and
services are designed to meet the lifetime financial planning, wealth
accumulation, and well-being aspirations of Filipinos. For more information,
please visit www.allianzpnblife.ph.
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