AIA Philippines Champions Innovation
Modern problems require modern solutions, which is why
AIA Philippines constantly evolves to address the needs of its customers.
As a testament to its commitment to unceasingly improve
its services, AIA Philippines innovates and develops solutions to bring ease
and convenience to the ecosystems it serves through its innovation lab, the
company’s framework of innovation that encompasses its workforce, ecosystem,
and culture. It helps empower employees to be at the forefront of change,
regardless of tenure, age, position, or gender. It is an enabler which allows
AIA Philippines to continuously transform.
Innovation plays a massive role in any organization’s success,
which is why AIA Philippines is doubling down on its efforts to improve and
create new platforms which will be used by customers and workforce. “Innovation
will be the lifeblood of any industry – as an example, progress in InsurTech and
FinTech are already changing the life insurance landscape in terms of product
development and how these are served to customers,” AIA Philippines Chief Technology
Officer Noel Mendoza said. “As part of AIA and customers of AIA, we just have
to look at our own experiences and see how the companies around us have started
to adapt to the changing needs and realities in our market.”
The Innovation Lab, AIA’s ways of working across
technology, digital and analytics projects, has paved the way for various
game-changing projects, including the AYA chatbot for AIA Philippines, the
Bessy chatbot for BPI AIA, and workflow protocols which have revolutionized the
company’s ability to provide its customers with convenient access to the
products and services through the company’s website, as well as give its
financial advisors efficient tools that help them with their work such as the
iPoS, iServe and iRecruit platforms.
AIA Philippines’ Innovation Lab is part of its efforts to
provide revolutionary holistic solutions to benefit its people and customers
and eventually, more Filipinos. The program aims to use technology to support
the shift of insurance to become more personalized and humanized.
All projects conceptualized by AIA’s innovation team
undergo extensive research and development applying human centered design principles
to ensure that the brand’s website, apps, or internal programs are user
friendly.
Ideas are first borne in the assessment phase where the
team determines if the project falls under AIA Philippines’ three
pillars–viability, desirability, and feasibility.
In the Design and Test phase, the team tests and
continuously improves each prototype to know the best way forward before
investing heavily.
In the final stage, Operationalize and Improve, these
projects are fine-tuned to produce the best output possible. These phases
ensure that all the solutions created by AIA Philippines are relevant, easy to
use, and will provide better service to customers.
Kelvin Ang, AIA Philippines Chief Executive Officer, stated
in closing: “Technology, Digital and Analytics (or TDA as we call it) are at
the backbone of our strategies at AIA Philippines, and as such, requires us to
make innovation deeply rooted in our culture as an organization. As TDA
continues to permeate the various aspects of our business, it will be the
enabler that will help us bring to life our Purpose of helping more Filipinos
live Healthier, Longer, Better Lives.”
Click here for more information about AIA
Philippines, or here to visit the AIA Philippines
Facebook page, email customerservice.ph@aia.com or call (02) 8528-2000 to know
more.
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