Max’s
Restaurant, the iconic Filipino restaurant chain famous for its Sarap-to-the-Bones®
Fried Chicken is celebrating its 77th anniversary this October 18.
The
brand looks back to where it all began amidst the ashes of the Post-World-War-2
era, when Stanford-educated teacher Maximo Gimenez would host his American GI
friends for drinks in his home along Scout Tuazon, Quezon City—with his niece
Ruby Trota giving birth to the signature fried chicken recipe, with its iconic
pairing of Banana Ketchup and a tangy dash of Worcestershire Sauce to go with a
hearty side of kamote fries and piping-hot dinner rolls. 
Since
then, this home-crafted dish has grown to become a sentimental favorite among generations
of Pinoy families, both in the Philippines and across such geographies
as the United States of America, Canada, the Middle East, and Singapore, where
Max’s has likewise spread through the decades to bring pride to Filipino
cuisine. Thus, as a way to give thanks to both new and loyal fans, special
deals and surprises are lined up throughout the entire month of October.
A TRIBUTE TO MAX & RUBY
This
momentous 77th anniversary pays homage to its founders, Maximo Gimenez and Nanay
Ruby by sharing an exclusive treat with anyone bearing the same name. Diners
who have either “Max” or “Ruby” in their name can get a free Pancit from
October 18 to 23. They simply need to show their identification or social media
account to the store to avail this beloved Max’s house special for a minimum
purchase of P500.
PINOY CELEBRATION STICKERS
As brand that is proudly Filipino, Max’s will
be collaborating with popular Pinoy artists for limited-edition sticker packs
that reflect the fun and vibrant culture of the country as well as the brand’s
signature favorite dishes. This year, the brand is glad to partner with
award-winning illustrator Robert Alejandro, one of the pillars of Papemelroti;
critically-acclaimed artist Manix Abrera, the man behind the popular Kikomachine
Komix; and Chinggay Nuque, widely known as Tita Witty, the creator and
co-owner of fun and humorous journals of Witty Will Save the World.
CHICKIE BOY CHALLENGE
Dancing
will always be part of any celebration, as any true-blooded Filipino would tell
you. For the anniversary month, Max’s trademark mascot Chickie Boy will be
inviting everyone to a dance challenge through Instagram and Facebook. Check
out the link posted on the brand’s social media pages to start busting a move
or interacting with Chickie Boy. Fans who use the filter—whether as a post, a
story, or a reel, get a free ice-cold Samalamig of their choice. Just show
the post using the filter at any branch across the country.
MAX’S WISHBONE
For
77 years, Max’s has been spreading happiness through good food. To bring more
joy and surprise to its valued guests, it will act as a virtual wishbone for
Pinoys by giving out special Max’s wish packages to 77 lucky fans. This will be
done through an online contest. Just state the reason why a loved one deserves
a celebration at Max’s, and share the brand post on Facebook. The first 77 to
share the post and their party wish will win a set meal worth P8,000.
1945 BUNDLE
Since 1945, Max’s has been the go-to place for
sumptuous Pinoy dishes. To mark this memorable year, it’s offering the 1945
bundle which consists of the following favorites, new and old:
- Regular Whole Chicken
- Lechon Kawali Kare-Kare
- Any Regular Pancit
- Medium Buko Pandan
- Pepsi Pitcher (dine-in) or a 1.5L Pepsi (take-out or delivery)
- Large Plain Rice
NEW BREAKFAST OFFERS
This
exciting month is also the launch of its new delightful breakfast offers that
will officially kick off this October 21 to show a new dawn for Max’s amidst a
global pandemic. Diners can now enjoy all-day breakfast favorites such as
Corned Beef, Vigan Longganisa, Liempo Bacon Chips, and Omelettes complete with
two sunny-side-up eggs, garlic rice, and side relish.
For
a complete weekend morning feast for the whole family, there’s also the
Breakfast Set Meal that comes with the new dishes, fruit platter, and coffee,
perfect for sharing any time of the day. This is available for dine-in for only
P1699. Another one to look forward to for go-anywhere gatherings is the
indulgent Breakfast Tray that will keep everyone full. Each tray is packed with
Corned Beef, Vigan Longganisa, Liempo Bacon Chips, your choice of Omelette,
Pickled Cucumber, and Rice for only P1899 (take-out). The Breakfast Tray will be
available starting November.
SPECIAL SWEET TREATS
Any celebration
calls for sweet treats! Starting October 14, Max’s will be offering its Anniversary
Message Cake through its Max’s Corner Bakery imprint, designed to bring joy to
any occasion. It’s a soft, fluffy chiffon cake designed with elegant rosette buttercream
icing and colorful sprinkles in vibrant, unexpectedly modern hues. Guests can
choose from three all-time favorite flavors to indulge in–Vanilla, Mocha, and
Chocolate for only P549 (dine-in).
Further
commemorating the brand’s 77th anniversary, it’s also offering P77
off for every purchase of a box of six Ensaimadas (Classic, Yema, or Chocolate)
or Mamon starting October 7. Mark that calendar to get this awesome deal. This
is available in Luzon stores except Naga and Palawan.
For more information, visit the official Facebook
page at @MaxsRestaurant and use the hashtag #Maxs77Years and #EveryDayToTheMax.
Post a Comment