Sony Philippines Shares its Immersive Cinema-like Smart TV Experience with Sony BRAVIA XR 90K

Sony Philippines continues to capture the market with its vibrant and astonishing offerings that are ready to bring the best and entertaining audio and video equipment suite to the discerning taste and quality of its Filipino fans. This season, as everyone now get to enjoy audio and video streaming - may it be movies, TV series, livestream, etc. - at the comfort of their homes, Sony launches its Immersive cinema-like Smart TV Experience with Sony BRAVIA XR 90K.

Dubbed as the next generation picture and sound with cognitive intelligence, the new Sony BRAVIA XR 90K is made to take vision and sound to the next level with Sony's revolutionary Cognitive Processor XR™. This latest innovation is set to reproduce content the way humans see and hear, along with its Full Array LED, that creates an incredibly lifelike experience giving that real-life depth, extraordinary contrast and beautifully vivid colors that immerse us each scene that we see.

Mr. Hideyuki Wada
Marketing Director of Sony Philippines

“Sony’s purpose is to fill the world with emotion through the power of creativity and technology, that’s why Sony continuously push boundaries in pursuit of the ultimate audio and visual experience.” says Mr. Hideyuki Wada, Marketing Director of Sony Philippines

Your New Spectrum to the World
Through the power of its Cognitive Processor XR™, Sony BRAVIA XR 90K’s Full Array LED panel with unique new LED structure and XR Triluminos Pro enables X90K to access over a billion colors and reproduce each one with the subtle differences seen in the real world. This detects color from saturation, hue, and brightness, which enhances pictures in the same way as your eyes focus for real life color and depth. Through this development, you can expect to witness that natural shade in every detail, especially in greens and reds.

Sony BRAVIA XR 90K Cognitive Processor XR™ offers balance and boost clarity with its XR Contrast Booster that adjusts brightness for higher peaks in glare and deeper blacks in shadow. This gives each scene that more realistic feel with extra depth and detail.

Viewers can enjoy entertainment close to 4K quality through XR Clarity, thanks to its Cognitive Processor XR™ that accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. Sports watching and fast-moving movies also got a whole lot better with the intelligent motion processing of this new BRAVIA XR 90K through its  fast-moving and blur-free scenes courtesy of XR Motion Clarity.

Immersive true to life sound
Sony’s Cognitive Processor XR™ also brings more realistic and immersive sounds, shares Porteza. With advanced sound processing, Acoustic Multi-Audio technology, and special actuators, BRAVIA XR TVs make the sound match precisely with what’s on the screen bringing a whole new level of immersion.

The XR Surround feature also virtually creates surround sound from the sides and vertically using just the TV speakers, so viewers can experience 3D audio without the need for in-ceiling or up-firing speakers. 

You can complete your cinematic experience at home with Sony’s top-of-the-line soundbar. BRAVIA XR TVs may be paired with a Sony A Series soundbar such as the HT-A7000 to enhance the viewing experience. The HT-A7000 features X-Balanced speaker units that deliver a more punchy bass, less distortion, and greater vocal clarity.

For viewers who want full 360° spatial sound mapping, an optional subwoofer (SA-SW3 / SA-SW5) and rear speakers (SA-RS3S) can be paired. With just the subwoofer and rear speakers added, the HT-A7000 creates multiple phantom speakers around the room for total immersion. 

Binge-watch Your Favorite Sony Movies at Home
For those interested in seeing their favorite pictures at home in high definition, Sony takes it one step further with BRAVIA CORE exclusively available in 2022 BRAVIA XR TV line up.

A wide selection of movies is waiting for audiences on BRAVIA CORE. With BRAVIA XR technology, Pure Stream™ and IMAX® Enhanced, everything users watch is delivered with stunning visuals and expressive sound quality. With BRAVIA CORE Calibrated mode, movies will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience. 

BRAVIA X90K is available in 55”, 65”, and 75” sizes with prices starting at P66,699; while the HT-A7000 is priced at PHP82,499. Both models are available in all Sony Authorized Dealers nationwide. 

For more details on X90K and HT-A7000, visit:

BRAVIA XR and BRAVIA CORE were introduced during an exclusive press conference and movie viewing in Paranaque City. The event was held in collaboration with Oak Harbor Residences by DMCI Homes.

Oak Harbor Residences is the first and only luxury waterfront property in Bay City directly by the water. Experience breathtaking views of the Manila Bay Sunset with your friends and families in this lavish residence. To know more about Oak Harbor Residences, visit

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