Kofi Shares Hypnotic Love Song and Video "On Me"
Emerging Toronto-based artist Kofi is gearing up to make
2022 his year with his newest release “On Me”– the follow-up single to the
buzzy "Haunt Me" ft. 2KBABY. Kofi describes "On Me" as the
"most Kofi" track on the album, and its a love song over an Afro-inspired
beat, written and produced by Kofi who took inspiration from his
Ghanaian-Canadian roots.
Accompanied by a stunning music video, the track is about
taking responsibility for what went wrong in past relationships, and sets the
tone for his upcoming album ‘Why Not?’, set for release on May 20th via Red
Bull Records. "I don't know what else I can do, so I wrote a song just to
tell you I miss you," Kofi sings over his handcrafted, hypnotic, rhythmic
sound. The brutally honest lyrics are accompanied by a relaxed afro-beat, and
continues the relatable story being told in his upcoming album.
"'On Me' is one of my favourite songs, it's the most
"Kofi" song on the album. It’s a continuation of the story in 'Haunt
Me' – I'm realising that I can really only blame myself for what went wrong
with past relationships," Kofi elaborates.
The trippy imagery in the music video mirrors Kofi’s mindset
in “On Me”. The video opens with intense shots of Kofi emphasising the internal
tension he’s experiencing. During the reflective bridge, Kofi is seen playing
piano in the rain. The dramatic turning point followed by his revelation is a
calm after the storm, encapsulating the message behind the single and ending
off on a hopeful note.
Kofi’s highly anticipated sophomore 'Why Not?' will be
bringing the heat just in time for summer. The multi-instrumentalist is just
getting started with the sounds he has been creating for his fans, his first
single “Haunt Me” featured 2KBABY, and the album also features Atlanta’s new
hot topic, Noodah05. Kofi’s dedicated super-fanbase is guaranteed to experience
him like never before. As he continues to grow, Kofi is bringing his audience
in closer with more access, music and unique, intimate experiences.
A multi-faceted artist with a clear hands-on approach to his
craft, Kofi was classically trained in piano from a young age and is inspired
by not only the diverse community around him in Toronto, but his Ghanaian
roots. His talent comes from an authentic love of making music and his
inspirations draw evidently through both his lyrical approach and production
style.
Armed with his MacBook, he became a go-to engineer for
various local artists and taught himself how to produce in high school.
Eventually, he wound up at UCLA as a star on the Bruins volleyball team.
Simultaneously, he gained traction with a series of independent singles,
including “Came Up” and “Wake Up”. Picking up further momentum, he joined
forces with multi platinum Canadian rapper Pressa on “Snow'' and landed a sync
placement on the NBA 2K20 Soundtrack with “Hold Me Down”.
Signing to Red Bull Records, he revealed the 'Story of My
Life' EP in 2020, producing three of the project’s six cuts himself. The single
“Babygirl” captured #1 on the Soundcloud New & Hot US Chart, #2 on the
Soundcloud Top 50 US Singles Chart, and #4 on the Soundcloud New & Hot
Global Chart. Along the way, he also earned high-profile fans such as Drake,
Walshy Fire of Major Lazer and Kardinal Offishall, to name a few. Kofi has
amassed over ten million streams to date, and incited applause from the likes
of The New York Times, Complex, Earmilk and more.
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