Gavin Haley Drops Irresistible New Track "Cliché"

Continuing the momentum from his latest single “Body Language”, Gavin Haley releases his new single “Cliché”, alongside the announcement of his upcoming debut album, ‘i hate you, Don’t Leave Me’, due out July 15, 2022 via Red Bull Records. 

Showcasing Gavin's evolution as a singer, songwriter, and multi-instrumentalist, “Cliché” pulls listeners in from the song's hook, building slowly as instrumentation is added in, evolving alongside the increasing energy of Gavin's irresistible vocal performance. The cool pop track boasts airy guitar wrapped around head-nodding drums as his hip-hop-inspired cadence slides into the chantable chorus: “Is it Cliché to say, I don’t know much about love, I don’t know much about trust? ”

On his inspiration behind the song, Gavin shares: “‘Cliché’ is about navigating a relationship with somebody who loves space, and the confusion that causes for somebody who loves to be close. It’s a heart on my sleeve moment, but instead of it being slow tempo and sad I wanted to communicate sonically how frustrated I really felt.”

“Cliché” is the second single off his upcoming debut album, ‘i hate you, Don’t Leave Me’, which came together with the help of co-writers Skylar Mones (Dua Lipa, Kesha), B Ham (Kim Petras, Maroon 5, Kiana Lede), and Trey Campbell (Amber Mark, Banks).
“Writing this album was a huge part of my therapy in 2021. And like writing always does for me, it got me through a lot. The overall theme of the album is an exploration of being in love with somebody completely different than yourself.”

Gavin Haley - "Cliché" (Official Visualizer)

By disclosing secrets, thoughts, and feelings, we give the world pieces of ourselves. In this spirit, Gavin Haley imparts a piece of himself on every song. The Los Angeles-based singer, songwriter, and multi-instrumentalist never holds back. Instead, his open-book approach laces organic and otherworldly pop soundscapes with catchy confessions and the kind of feelings you can only properly communicate out loud in conversation. Every side of Gavin is on display in his 2022 project, ‘i hate you, Don't Leave Me’ on Red Bull Records, working with co-producers and co-writers Skyler Mones (Dua Lipa, Kesha) and Nick Bailey (Demi Lovato, Marshmello, Machine Gun Kelly). 

“I don’t want to be somebody who just makes sad songs or happy songs. I want to tell stories,” he elaborates. “I want my songs to aid listeners in whatever they’re going through. On one side, I’m this vulnerable kid who wants to be held. On the other side, I’m this passionate, energetic, and loud guy. It’s a very fine line between them.”  

Gavin Haley released his 2019 debut EP 'Long Game' which yielded the hypnotic hit “The Way I Am” feat. Ella Vos, which exceeded 50 million streams to date, and rapidly gained fans across South East Asia. The track trended on social media and entered viral charts in multiple Asian markets which led to reworks of the song with K-R&B starlet SOLE in 2020 and one with Thailand's biggest stars Mew Suppasit last year. Once the release was made public, #GavinxMew became the #1 trending topic online in Thailand, with #TheWayIAm coming in close at #3. Outside of Thailand, this unexpected pairing made it into the Top 10 trending topics in Indonesia, Malaysia, Vietnam and the Philippines, which drove #TheWayIAm to #17 worldwide. 

Gavin's 2020 follow-up EP 'Unfolding' gained over 1 million monthly listeners on Spotify (with over 3 million streams in the first 2 weeks of release) and boasted the track “Tati” feat. Yung Pinch, which caught the attention of Blink-182’s Travis Barker, who contributed a scorching remix. In its wake, People Magazine hailed Gavin among “The Talented Emerging Artists Making Their Mark on the Musical Landscape” with the project earning equal acclaim from Flaunt, Billboard, American Songwriter, and many more international outlets.

Although based halfway across the globe, Gavin has built a significant fanbase in Asia, with Taiwan, Philippines, Singapore, Indonesia, Malaysia and Thailand in his Top 10 Streaming Markets worldwide.