bbno$ Drops Infectious New Single and Video "Mathematics"
Following an incredible string of sold-out international tour dates, rising star bbno$ (baby-no-money) returns with a boastful new single and video for "mathematics", out now via the bbno$ label in partnership with AWAL.
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Speaking about the new single, bbno$ shares, “I was raised to be fiscally responsible which is something i want to pass on to my fans. how am i doing? 1 milli paid in tax you do the math.”
The accompanying music video, directed by long-time collaborator Shiraz, transports the listener even further into his description of a fever-dream version of life, one filled with colourful outfits, horseback rides and synchronised swim sessions with his local-friendly-group of grandmas. Never one to shy away from showcasing his authentic-self through his art, the music video quite naturally comes jam-packed with a collection of scenes that would seem completely context-less if it wasn’t for the rapper's seasoned brand of absurd sincerity.
The accompanying music video, directed by long-time collaborator Shiraz, transports the listener even further into his description of a fever-dream version of life, one filled with colourful outfits, horseback rides and synchronised swim sessions with his local-friendly-group of grandmas. Never one to shy away from showcasing his authentic-self through his art, the music video quite naturally comes jam-packed with a collection of scenes that would seem completely context-less if it wasn’t for the rapper's seasoned brand of absurd sincerity.
bbno$ – "mathematics" (Official Music Video)
"mathematics" is the first new music since the release of bbno$’s sixth critically-acclaimed studio album, ‘eat ya veggies’, which has now exceeded over 1 billion streams across the globe. The brilliant 12-track album featured hit singles "edamame" with 88Rising’s Rich Brian, which swept multiple viral charts on Spotify across Asia including Indonesia, Philippines, Singapore, Malaysia, Thailand and Taiwan, "yoga" with Rebecca Black as well as other fan favourites "i remember" and "wussup".
bbno$’s life changed forever in 2019 on the day he walked across the stage to receive his college diploma. To be clear, graduating didn’t do anything for him. On that day, he released “Lalala”, a cheeky earworm of a rap single that nicely encapsulated his “ignorant but melodic” approach to hip hop that erupted on a global scale, racking up over 800 million streams worldwide, went double platinum and spent 21 weeks on Billboard charts shortly after its release.
The sheer success accumulated by the independent artist is evidenced by the fact that bbno$’s tracks have now been streamed more than 3 billion times. He has amassed more than 1.6 million TikTok followers, and over one million Instagram followers, and his tracks have been used in over 10 million TikTok videos which have been watched a total of over 2 billion times. bbno$ has gone on to earn wide acclaim across a number of publications, including the likes of NME, DIY and i-D.
“I would say that I'm pretty stoked on life 24/7,” says bbno$. His baseline enthusiasm spills out into his music, his vibrant music videos, as well as his growing online identity as a gamer under the moniker bbnogames. His raps place an emphasis on creative melodies, humour, and mischievous wordplay, and philosophy of avoiding overthinking at all costs allows his true personality to shine through. bbno$ is a renaissance man in the age of the internet, and his career, a story of both virality and sheer persistence, is just getting started.
bbno$ has built a significant fanbase in Asia, with his Top 10 Streaming markets worldwide include Indonesia, India and Malaysia.
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