SB19 Launches Premium Merch Line Inspired by Record-Breaking EP, Pagsibol
Filipino pop supergroup SB19 is
welcoming 2022 with an exclusive merch line named after their record-breaking
EP, Pagsibol.
The official Pagsibol merchandise
features an assortment of designs heavily referenced by the emerging global
stars’ chart-topping songs, as well as their corresponding videos and artwork.
Proudly made in the Philippines, the
premium merch promises a ‘full fan experience’ with its three main collections:
What? Collection, which includes an Iron-On Patch and Enamel Pin as
inspired by the critically acclaimed first single; MAPA Collection,
which includes a bundled T-shirt and a collectible photocard, handmade resin
keychain, along with its own Iron-On Patch and Enamel Pin inspired by the smash
anthem for parents and family; and Pagsibol Collection, which includes a
poster and a photobook.
A first of its kind in the P-pop scene,
the SB19 photobook is full of inclusions and goodies for the fans such as the
collectible streaming plaque, SB19 poster, postcard, sticker sheet, and the
much-anticipated random member photocards included in each unique copy. “It was
curated by fans for fans, and we wanted to make sure that it would live up to
expectations especially with it being the first of its kind for P-pop,” the
Sony Music Philippines merchandise team shares in an official statement. “Fans
are sure to hunt down for their bias in SB19, or even all the member
photocards.”
The exclusive merch line was
conceptualized and produced by Sony Music Philippines, SB19, and ShowBT. To
help execute the ideas, the merchandise team collaborated with Filipino artists
Irmay Ledesma and Bea Zaragoza to come up with top-notch designs that reflect
the SB19 brand, as well as what their music stands for. The team also made sure
that the merch line adheres to the Filipino group’s vision, and is
representative of the aesthetic of SB19 and their music.
Given SB19’s status as one of the
biggest and most awarded boybands in Asia, the team wanted to bring the same
big-caliber treatment that fans of international and K-Pop artists have
experienced when it comes to merch. “We made sure to involve SB19 members and
ShowBT in every step of the way - from concept, design, down to execution and
production. We presented our own ideas in the beginning, and from there, the
ideas evolved as to what the whole team envisioned for the project.
Specifically, SB19’s Justin De Dios serves as a co-creative director for the
project, pitching in his input for all the studies and acting as liaison for
the rest of the members when it comes to creative decisions.”
As of press time, the official Pagsibol
merchandise has been getting good feedback based on the volume of orders and
online hype. According to the merch team, the fan anticipation has been high,
especially for the release of the photobooks, which received a large number of
pre-orders prior to its release.
The
official Pagsibol merchandise is available on the following channels:
For
local online purchases:
For
international purchases (ships worldwide):
For
pick-up and in-store purchases, items are available at the CO. Store, 3/F
Shoppesville Mall in Greenhills, San Juan. The merch line will also be
available for purchase soon via Shopee and Lazada.
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