Six-Time Uplift in Visit On Shopee's 12.12 Big Christmas Sale
Shopee, the leading e-commerce platform
in Southeast Asia and Taiwan, concluded the region’s most joyful year-end
celebration, the 12.12 Big Christmas Sale, with visits surging six times on December 12 compared to an
average day. Shopee users also enjoyed the best deals and rewards on their
holiday shopping, with over 850 million Shopee vouchers claimed on 12.12.
Martin Yu, Director at Shopee
Philippines, said, “We are happy
to have closed the year on a positive note with a successful 12.12 Big
Christmas Sale, the finale of Shopee’s year-end shopping festivals. At this
year’s 12.12 celebrations, we were glad to have spread joy to all our users by
bringing shoppers the best deals and boosting the visibility of more businesses. 2021 has been a year of accelerated digitalization,
and we are thankful for all the support from our users. As we move into 2022,
we look forward to helping even more shoppers, businesses, and communities
access the benefits of e-commerce.”
Catered
to all shopping needs in the holiday season
Shoppers
delighted in hunting for the best gifts for themselves and their loved ones
during this holiday season. On December 12, the most popular products in the
Philippines were dresses, women’s footwear, and crop tops. Shoppers also turned to ShopeePay
as their preferred payment method, with an 11x uplift in the number of orders made
via ShopeePay, compared to an average day. On 12.12, ShopeePay recorded over
1.5 million e-wallet top-ups as Filipino
users enjoyed a seamless and convenient payments experience.
Amidst
the 12.12 celebrations, Filipino users came together to enjoy a wide range of
entertainment on Shopee. Shoppers connected with their favorite brands and
sellers via livestream, with over 150
million views recorded on Shopee Live in the Philippines. At the same time,
over 300 million gameplays were
recorded on Shopee Prizes, as users enjoyed more fun and rewards during the
day. During the 12.12 TV Show, users
were treated to an energetic and upbeat performance by Tomorrow X Together on
Shopee Live, where they sang hit songs LO$ER=LO♡ER, Anti-Romantic, and CROWN. Up-and-coming
local artist geiko also performed her latest single, “Oh no, I’m on Shopee
again,” and shared the stage with her longtime idols, Ben & Ben.
Accelerated growth for local businesses amidst 12.12
celebrations
Shoppers spread the
holiday cheer to their favorite local businesses at 12.12, with 9 in 10 users shopping from local sellers. In the Philippines, popular local sellers included ABUBOT_PH, WILLET, and Mi Global Zone.ph, with the top local seller clocking over
₱21 million in sales on December
12.
At the Shopee
Celebrates Local contest, users voted for their favorite local businesses with UNIQ.MNL, a shop
that offers fashionable women’s clothing, is emerging as the
crowd favorite. Shop co-owners and siblings Ireen Araullo and Ira Cruz shared
their heartwarming story of providing job opportunities for their community on
Shopee Live on December 12. They won users’ hearts, taking home a tablet and
smartphone to use for their business.
Connected more shoppers to brands
In this 12.12 Big
Christmas Sale, users soaked up the holiday spirit as they shopped for the best
gifts from their favorite brands on Shopee, with orders on Shopee Mall surging 14 times from an average day. At the
same time, brands on Shopee Mall connected with new shoppers at 12.12, with 1 in 8 users being first-time Mall
shoppers. Filipinos also looked to upgrade their
smartphones for Christmas, with electronics brands Poco, realme, and Infinix as
the top brands during 12.12.
ShopeePay
also enabled more users to connect with offline merchants during the 12.12
period. With over 2 million purchases made through Deals Near Me, Shopee’s
location-based online-to-offline feature, offline retailers enjoyed a boost in
footfall as users redeemed their payment vouchers in-store.
Widened access to more users across
the country
Across
the country, South Luzon saw the biggest uplift in orders on December 12 this
year. Meanwhile, Visayan fashionistas are already planning their holiday
outfits, with over 100,000 searches for dresses alone. In Mindanao, shoppers in
Davao City truly enjoyed all the discounts and deals, spending a whopping ₱100
million on the 12.12 Big Christmas Sale.
More
sellers and shoppers based in rural areas also joined Shopee this year. Sellers
in non-metro cities benefited from the increased visibility at 12.12, seeing a
12-time uplift in orders compared to an average day.
Until December 15,
shoppers can enjoy more deals and discounts at the 12.12 Big Christmas Sale: https://shopee.ph/m/christmas-sale.
Download Shopee for
free on the App Store or Google Play Store.
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