It’s been 30 years since AJI-GINISA® was first introduced in the
Philippines. As the first flavor seasoning in the country that provides
complete gisa deliciousness,
AJI-GINISA® changed the way Filipinos cook sumptuous homemade meals for their
families.
Three decades ago, AJI-GINISA® brought the gisa taste of garlic, onion, meat, and seasonings in an easy-to-use
package. Today, as the well-loved flavor seasoning turns 30, the Ajinomoto
Philippines Corporation (APC) Group proudly launches a new and improved
version - now made ‘more meaty, more gisa” in an 8g pack retailing only P3.00
(SRP).
“We are grateful to be a kitchen staple in Filipino household for
the past 30 years. It’s both humbling
and a delight to know that AJI-GINISA® plays an important part of families’
bond over delicious food. With the improved Aji-Ginisa®, we wish that more families, especially the
young ones, to eat nutritious meals, which should do wonders in these
challenging times,” said Roann Co, Ajinomoto General Manager of Marketing and
Public Relations.
As part of the celebration, the APC Group is also excited to
welcome the newest member of the Ajinomoto family: Zia Dantes, the adorable
daughter of the brand’s long-time brand ambassador and superstar Marian
Rivera-Dantes.
Zia is the perfect endorser for the new and improved AJI-GINISA®,
as she embodies the brand’s mission of encouraging fellow kids to eat
nutritious, yummy food, made possible through AJI-GINISA®. It’s fitting to have
the mother-and-daughter tandem of Marian and Zia as they capture what
AJI-GINISA® has been doing for years—making it easier for parents to have their
kids eat more vegetables.
Launched in 1991, the AJI-GINISA® has always been the “secret
ingredient” that makes any stir-fried vegetable meal taste appealing to kids
and adults alike. With just a few sprinkles of AJI-GINISA®, ordinary veggies
become extraordinary dishes. The reason behind this is the product’s powdered
form that makes it easier to apply to any dish. While AJI-GINISA® is perfect
for stir-fried dishes, it is also perfect for fried rice, fried egg, and fried
fish among others. Its recent quality improvement will also give you improved
overall deliciousness or ‘umami’, stronger gisa
taste and enhanced meaty taste.
AJI-GINISA®’s 30th year in the country is reflective of the
brand’s strong “Eat Well, Live Well” promise, helping Filipinos enjoy
nutritious and delicious meals through the years. With the new and improved
AJI-GINISA®, the brand also hopes to enjoin more families, especially kids, to
live a healthier lifestyle.
“What an amazing 30 years it has been for AJI-GINISA®. We are
humbled to have been embraced by Filipino homes through the delicious meals
that AJI-GINISA® helped cook. We look forward to being part of more memorable
and happy moments for the family around the dinner table,” Co shared.
For more information about AJI-GINISA® (including gisa goodness recipes), head on to
COOKMUNITY by Ajinomoto Philippines Facebook page: https://www.facebook.com/CookmunitybyAjinomotoPH/
Post a Comment