AIA Philippines Launches My AIA Platform and More Tech Updates

AIA Philippines (AIA Philippines Life and General Insurance Company), formerly AIA Philam Life (The Philippine American Life and General Insurance Company), one of the country’s premier life insurance companies, recently shares updates on the company's efforts in reaching out further to their clients through a virtual ceremony.

With the recent rebrand of AIA Philippines and its bancassurance subsidiary, BPI AIA, the two life insurance powerhouse companies are set to push boundaries to achieve their global capabilities, in alignment with the strategies and direction of AIA Group, their Hong Kong-based parent company. 

Leo Tan, 
Chief Marketing Officer of AIA Philippines

“With our recent rebrand to AIA Philippines and consequently, BPI AIA, we continue to ramp up our  internal transformation to be better positioned for the future as we embrace our global capabilities, aspiring to lead in the TDA space within the life insurance industry,” stated Leo Tan.

Part of the alignment program of the Company is going full speed ahead with the use of technology, digital and analytics (TDA) to streamline their processes, strengthen their operations, enable their people, and provide relevant solutions to customers while continuously improving service delivery.

In the virtual presentation, AIA Philippines Chief Technology Officer, Noel Mendoza, shared various TDA initiatives  emphasizing how the end user is at the center of the project design and development, to ensure ease of use and encourage adoption. 

Say Hello to My AIA platform
One of the highlights of the TDA projects launch was the introduction of the My AIA platform which is an integrated platform where AIA Philippines customers can access the Total Health Solution ecosystem to help them live better, protect better and get better with just a few taps. 

Geegee Lopez, 
AIA Philippines Chief Operations Officer
Geegee Lopez shared: “My AIA is our customers’ all-in-one touchpoint where they can manage their protection, continue to choose living healthy, and access health care should they find themselves under the weather or worse, as may sometimes happen. This platform is the first step to demonstrate our commitment to make protected healthy living easy, and there will be more features coming soon, as we continue our design sprints and customer validations. Again, because we really mean it when we say: We put our customers at the heart of everything we do.”

My AIA platform takes pride of offering the best assistance and care as possible with features that goes beyond what is needed by their customers. From teleconsultation to purchasing of medicines online, or even paying your premiums, My AIA platform is indeed a gateway to for the company to connect and provide service anytime of the day.
Set for Better Future
The ongoing pandemic has presented a lot of challenges to AIA Philippines and BPI AIA, but both companies have been able to pivot efficiently and effectively. TDA, once just one of the company initiatives, suddenly had to be at the front and center, fast tracking the progress of technology and digitalization projects in the pipeline. Despite the challenges of working remotely, these projects quickly got off the ground, with a timely launch that was able to address the immediate needs of the business and its customers.
“As we rebranded to AIA Philippines early this year, we firmly embraced the importance of TDA as a key component underpinning the various pillars of our business strategy,” remarked Kelvin Ang, AIA Philippines Chief Executive Officer. “As we go through transformation on our processes and the development of technology projects, TDA’s influence will not be limited to these, but will also necessitate a culture change, where we adapt agile ways of working as we continue to build a culture of innovation within AIA Philippines. These will all come together to help us fulfill our purpose of helping Filipinos live Healthier, Longer, Better Lives.”
To know more about AIA Philippines, you may visit their official website. You may also follow AIA Philippines through AIA Philippines’ Facebook page. For other concerns, you may email, or call (02) 8528-2000.

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