8 BALLIN’ Sings Varied Forms of Love on New Single “Di Na”
8 BALLIN’ explore exciting new grounds
with the release of “DI NA,” their debut single under Def Jam Philippines.
With its minimalist beats and uniformly
gentle guitar licks, the Filipino rap crew’s crossover anthem allows the group
to set an acoustic-tinged blueprint for local hip-hop, and infuse it with a
contemporary-sounding approach to production.
"Di Na was produced by
zp3nd,” says the all-star ensemble. “What we really want at that moment was to
give off an LA/West Coast sound with a mix of early 2000s feel. zp3nd did a
great job mixing and mastering the track and made the most out of our unique
voices.”
Lyrically, the track tackles love in its
many forms and iterations, rejecting stereotypical presentation of the usual
subject with something that is sincerely inclusive yet whose appeal remains
universal.
“This song is pretty much a diverse kind
of love song because it doesn't only pertain specifically towards a single
person, but also to each artist’s chosen significant others - be it a lover, a
friend, a family member, or something beyond the actual human form,” the
hip-hop group explains in a statement. “With this song, the artists showed each
of their perspectives on what love truly is - that love is about doing whatever
it takes; that love is about giving our all even without having anything, that
true love transcends distance, and that love is more than just saying ‘I love
you’ because it is more about showing it and making your significant others
feel it.”
According to 8 BALLIN’, “DI NA” is a
progressive step forward in terms of musicality and lyrics. It’s a more
coherent and confident work that is receptive to diverse music style and
storytelling. “We were much improved versions of ourselves when we decided to
make this song,” says the promising group. “Our different paths and choices in
life defined our character that was manifested with our music.”
The music video for “DI NA,” which is
helmed by budding filmmaker TMP, will be out on December 3. In true
entertaining fashion, the visual narrative complements the vibrant appeal of
the track, and resonates with its carefree message. As the 10-piece crew puts
it, “We really had a great time shooting the video and I hope our audience
feels the same way we did upon making the MV. The concept was more about its
visual side and how we wanted the video to evoke and feel.”
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