P&G Teams Up with Lazada for Tokyo 2020 Olympics Regional Campaign #GoForGold
Procter & Gamble, a leading global fast-moving
consumer goods company and Olympic Games Tokyo 2020’s Official Worldwide
Sponsor, teams up with Lazada, the Games’ official partner in Southeast Asia
under Alibaba’s worldwide partnership with the International Olympic Committee
(IOC), to bring consumers their
newest joint campaign and shopping extravaganza, through the e-commerce
platform’s official flagship stores on LazMall.
With many having
to put their dreams on hold in 2020, the #GoForGold campaign seeks to encourage
people to keep their spirits up, to go for gold and reach for their dreams,
even when the going gets tough.
Inspired by the
many Olympic and Paralympic athletes who are not only achieving athletic
greatness but are also stepping up to take action for good, making a positive
difference in their communities, the campaign will feature a short film which
unites P&G’s longstanding Citizenship efforts of Community Impact, Equality
& Inclusion, and Environmental Sustainability. P&G believes the Olympic
Games have tremendous power to unite the world through sport; in Tokyo, and in
partnership with the IOC, P&G is celebrating athletes and their inspiring
acts of good.
The
short film “Your Goodness is Your
Greatness” celebrates athletes who show their goodness on and off the field
of play. Narrated from the perspective of proud parents, the film features real
life Olympic and Paralympic athletes who are leading with love and showing the
world that the true measure of greatness is goodness. The film will appear in
full form digitally. It can be viewed by visiting this link.
“For years, P&G has supported athletes and their
families on the journey to achieving their Olympic and Paralympic dreams,” said
Alexandra Vogler, P&G e-commerce Senior Director, Asia Pacific, Middle East
& Africa. “In a time when the world needs to come together and hope once
again, these athletes set the gold standard in terms of perseverance, courage
and selflessness, which we hope will be an inspiration for many others to
pursue their dreams and #GoForGold.”
“Lazada is proud to
partner with P&G to extend the celebration of goodness, hope and resilience
in a sporting spirit to consumers in Southeast Asia. Our tagline ‘Go Where Your
Heart Beats’ is a reflection of what the world needs today - courage and inspiration.
This partnership embodies the spirit of positiveness, keeping dreams alive, and
fostering connections via LazMall's personalized shopping experiences. All this
is made possible through Lazada's digital footprint. Let's all stay safe and
enjoy the convenience of shopping from home,” said James Chang, Lazada Group’s
Head of Strategic Accounts and Retail.
Beyond
the film, the campaign will also come to life on Lazada across six Southeast
Asian markets including Thailand, Philippines, Indonesia, Malaysia and Vietnam
on 23 July 2021, as well as in Singapore on 28 July 2021. The shopping
extravaganza on LazMall features a wide range of exclusive offers on P&G
products such as Pampers, Olay, Pantene and Oral-B and coincides with the
Opening Ceremony of the Olympic Games.
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