For Goodness Cake: The Story of Sweet Resilience As Told By Conti’s Employees
Cake has always been a signature of Filipino celebrations - a
symbol of gratitude for the life of others. It serves as a gift and a reminder
that one’s existence is special; cake is a universal item of love and
appreciation.
When the pandemic struck, many of us were restricted within our
homes, and getting together is not as easy as before. But distance did not stop
us from celebrating our loved ones through a round cake at the center of the dining
table.
Thanks to the “pasabuy” effort
that is born from the spirit of bayanihan
and resiliency among Filipinos, buying did not have to be risky and difficult.
Not only does it support small-time businesses, it also opened an earning opportunity
for people who lost their jobs amidst the crisis.
Indeed, many businesses were affected by the quarantine. Conti’s
is no different. The popular Bakeshop & Restaurant had to reassess the
situation to gain back their footing. This was when they found out about the pasabuy diskarte that people started
employing.
The idea inspired Conti’s to continue bringing delight to
Filipinos. They wanted to do something for the growing community of pasabuyers who have been making a living
out of doing all these shared deliveries.
Image courtesy of Conti’s Delight Shoppers Facebook page
That is how Conti’s brought the Delight Shoppers Program to a
start. By training pasabuyers in the proper handling and proper delivery
of their cake products, they not only opened a working opportunity for many
Filipinos, but they also found a solution on how to reach more far-flung areas
that they weren’t able to reach before.
Image courtesy of Conti’s Pasabuy Facebook page
The pasabuyers, now
called the Delight Shoppers, continue
to provide innovative service and delight to more Filipinos.
“This is a program we are truly proud of, it is a testament to
Conti’s commitment to helping the community. We are here really to delight
customers, and be able to share those memorable experiences with everyone,”
quips Joey Reyes, President and CEO of Conti’s Bakeshop and Restaurant.
To date, Conti’s Delight shoppers number to about 75, and
because of them, the cake goodness of Conti’s now reach the areas of Tacloban,
La Union, and Quezon.
Conti’s released a video about the campaign’s beginnings,
documenting the human stories behind the wonderful initiative.
Watch the video here:
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