Love is a risk worth taking on .fern’s “Baby Rye” music video
Filipino
singer-songwriter and producer .fern shows effortless fluidity on the
smooth R&B track “Baby Rye” - released under Island Records
Philippines and MCA Music Inc.
Informed
by starkly vulnerable lyrics and suave production, “Baby Rye” plays into the idea
of fern.’s complicated relationship with romance, and how commitment entails
risks that may or may not be worth having in your life.
According
to the acclaimed musician, the song is about falling in love with someone who
isn’t particularly good for you. “Love most of the time, is a gamble that
people are always willing to take and sometimes it works out for the better
other times it won’t, but we continue to fall in and out of love,” he adds.
“Baby
Rye” started with a melodic hook that got stuck in fern.’s head, which he
recorded immediately to capture the memory attached to it. “I recorded it, and
I kind of just zoned in on what the melody made me feel or how it translated on
a visual perspective,” the 21-year-old artist shares in a statement. “I built the
lyrics off of that experience.”
With a
more R&B-oriented sound that provides a shoulder for leaning, fern.
approaches the material as if creating a soundtrack for a particular film:
enhancing his personal narrative with an immersive listening experience through
sparse textures and emotive singing.
To
convey the mood of the song, he tapped Jon Olarte, his good friend Moses Webb,
and the Barrio 99 team to helm the perfect visual accompaniment to his latest
song. “It’s basically just a random video, but it’s still about love: captured
in a weirder, funnier direction.”
“Baby
Rye” is out now on all streaming platforms worldwide via Island Records
Philippines and MCA Music Inc.
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