Ajinomoto and DepEd partner to promote Prottie® SuperKID Campaign
The prolonged quarantine brought
new challenges for Filipinos. This is particularly true for parents, who now
have to manage keeping their kids healthy and energetic while overseeing their
learning in at-home, online classes.
Ajinomoto, in partnership with DepEd, brings SuperKid closer to parents and their kids through the Prottie®#LAKASARAP at HOME. With this campaign, Ajinomoto was able to distribute Prottie® SuperKID Newsletters and products for 200,000 students in 200 schools across Metro Manila.
To help parents and kids learn
proper nutrition and how it enables them to be energetic and grow stronger
while on distance learning, Ajinomoto Philippines Corporation (APC), as part of
this Ajinomoto Shared Value (ASV) is sharing its resources with Department of
Education through the launching of the Prottie® SuperKID Campaign.
Consistent to the SuperKID
campaigns, the Prottie® SuperKID campaign instills the importance of good
health, nutrition, and hygiene habits among grade school children in a fun and
engaging way. This year, with the limitation of the quarantine, APC brings
SuperKID closer to parents and their kids through Prottie®#LAKASARAP at HOME.
Under the campaign, total of
200,000 Prottie® SuperKID Newsletters to parents during the distribution of
modules in selected elementary schools in the country. The educational
newsletter serves as a kid-friendly guide that aims to help grade school
students learn more about hygiene, sanitation, immunity, psychosocial
development, and healthy eating. It includes healthy recipes, easy-to-follow
exercises, and educational comics and brain teasers. Apart from the
newsletters, parents were also given packs of Prottie® Soy Milk in Chocolate
and Caramel variants.
“Parents
have a huge learning curve as much as their children when it comes to adapting
to the new normal. On top of applying new routines for the family, they are
also responsible for helping their kids understand these challenging times
without sacrificing their learning and healthy eating habits,” says Roann Co,
APC General Manager of Marketing and Public Relations. “At Ajinomoto, we seek
to help parents and their kids overcome these challenges.”
Prottie® is the Philippines’
first powdered soy milk drink of its kind. It is rich in protein and calcium
that help support children’s body and bone development. It is available in tasty chocolate and
caramel flavors that kids will surely love.
To date, Ajinomoto Philippines
has distributed the SuperKID newsletters and products for a total of 200,000
students in 200 schools in Metro Manila.
“The Prottie® #LAKASARAP at Home
is just one of Ajinomoto’s ongoing efforts to help kids’ overall well-being.
With the help of DepEd’s Superkid Campaign, we want to better equip parents on
how to support their child’s nutritional needs, especially with the changes in
our lifestyle. By providing the right information and utilizing the benefits of
Prottie®, we aim to help kids stay healthy and strong so they can achieve their
maximum potential even as they study mostly from home,” shares Co.
To know more about Prottie®,
visit the Ajinomoto website at ajinomoto.com.ph and the Cookmunity by Ajinomoto
Philippines at facebook.com/CookmunitybyAjinomotoPH.
Post a Comment