Generation Now: See the Penshoppe’s Latest Collection

The definition of “fashion statement” has evolved into an expression of personal style that makes the wearer the true highlight. Penshoppe’s Pre-Holiday 2017 collection, Generation Now, gives anyone the opportunity to create his or her signature bold fashion statement with full confidence.

Penshoppe’s Generation Now collection is packed with pieces that are easy to mix-and-match to fit your style, wherever it may fall in the fashion spectrum. 

Take to the streets in trendy velvet and distressed denim pieces; throw on a sleek parka over a pink slip dress for the perfect masculine-feminine approach. Add an edgy touch to everyday fashion by pairing a pullover with silver hardware detail with distressed denim.

Penshoppe’s Generation Now campaign also introduces supermodel Bella Hadid as the newest addition to Team Penshoppe - the brand’s roster of international endorsers, including Sandara Park, Mario Maurer, Cameron Dallas, Lucky Blue Smith, and Kaia Gerber. Bella personifies the collection, as it perfectly complements her personal style - relaxed, cool, and a mix of sexy and sporty. 

Penshoppe’s Pre-Holiday 2017 Collection, Generation Now, is now available in Penshoppe stores nationwide. Check out the campaign at or through the official Penshoppe app available on iOS and Android.

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