Kris Aquino Is Back as the Queen of All Shopee

Long before shopping hauls, affiliate links and creator storefronts became part of everyday online culture, Filipinos were already watching what Kris Aquino bought, loved and recommended.

That influence comes full circle as Shopee welcomes Kris back as its brand ambassador, this time with a title that feels entirely her own: Queen of All Shopee.

The title draws on a legacy built over decades. From beauty and fashion to food, travel and everyday discoveries, Kris became known for knowing exactly what she liked and telling audiences exactly why. “Kris Aquino-approved” became its own seal of approval, turning personal discoveries into products and experiences people wanted to try for themselves.

In many ways, she was an influencer before “influencer” became a profession. That same instinct for finding, trying and sharing what she loves will now come to life across Shopee.

“I’ve always enjoyed sharing the things I genuinely like, and I think people know by now that I can be very particular about my choices,” shared Kris. “Coming back to Shopee feels very natural because I already shop here. Now I get to share more of what I discover, what I think is worth buying, and hopefully help people find things they’ll love too.”

A self-described shopaholic and Shopee VIP subscriber since December 2025, Kris shares how she maximizes the daily 20% discount and other perks during the festive season.

“Christmas means shopping for family, friends, gifts, and of course, there are always a few things you end up wanting for yourself,” said Kris. “If you know you’re going to shop, then you might as well make every purchase count. I’ve experienced the savings myself with Shopee VIP, and those savings really do add up.”

More Kris, More Finds, More Reasons to Tune In
As Queen of All Shopee, Kris will bring her candid opinions and eye for a good find across Shopee’s shopping and entertainment experiences.

On Shopee Live, that personality room comes through, as she shares her personal picks, reacts to products and deals, and interacts directly with shoppers as they browse alongside her.

“I actually think I’ll be a good live seller,” Kris joked. “Live Selling is fun because anything can happen. There’s no editing, people can ask me questions right there, and I get to react in the moment. I’ve spent so many years talking to audiences, but doing it while we’re all shopping together is something new and exciting for me.”

Shoppers can catch her live at Shopee's biggest moments of the year, reigning over the 10.10, 11.11, and 12.12 mega sales, where she'll be sharing picks, reacting to deals, and shopping alongside her audience in real time.

The Queen of All Shopee makes her debut later this September. From the things she adds to cart to the deals she refuses to miss, shoppers can expect the same "Kris Aquino Approved" opinions and recommendations that have made her trusted for years, with more to come through the rest of the year.

Shop alongside the Queen of All Shopee. Open the Shopee app and discover what Kris is adding to cart.